CONTEXT Research Update

12th December 2012

LG outperforms market as Monitor sales through Western European Distribution fall by -15% in first two months of Q4 2012

12th December 2012 (London, UK): Results now available from CONTEXT’s Western European Distribution Panel show that unit sales of Monitors fell by -15% year-on-year in the first two months of Q4 2012.
However, LG increased its unit sales by +43% for the period, enabling it to move into third position, behind market leaders Samsung and HP.
LG’s growth was driven principally by France, where unit sales doubled year-on-year, though Germany’s performance was also significant, with sales increasing by over +50% for the period. The E42 range has been LG’s top seller, accounting for over one third of their Q412 sales to date.

Data Source:
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade, Street and Promotion pricing).

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Established in 1983, CONTEXT is the largest independent specialist business and consumer technology research company in EMEA, providing sales tracking and competitive analysis on technology markets and channels for the vendor, user and analyst communities.

- The CONTEXT SalesWatch reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
- The CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions.

- The CONTEXT Shipments service provides Vendor sales-in to all channels, including direct and indirect sales, collected quarterly and covering PCs, Printers and Displays across EMEA.
- In its Shipments reports, CONTEXT tracks both International and National/Local IT Vendors.

Click here for the CONTEXT website.


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