CONTEXT Research Update

19th December 2012

Price Reductions help Samsung to expand lead in Large Format Display
sales through Western European Distribution

19th December 2012 (London, UK): Latest results from CONTEXT’s Western European Distribution Panel show that unit sales of Large Format Displays increased by over +40% year-on-year for the first two months of Q4 2012.
Samsung was the driving force behind this performance, holding almost two thirds of the market after its unit sales increased by +80% for the period.

Samsung capitalised on scales of economy in production to enable price reductions on its top selling screen sizes. So far in Q412, the 40” models have been Samsung's best-sellers, due in part to a reduction in ASPs of -10% over the previous twelve months.

Data Source:
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade, Street and Promotion pricing).

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Established in 1983, CONTEXT is the largest independent specialist business and consumer technology research company in EMEA, providing sales tracking and competitive analysis on technology markets and channels for the vendor, user and analyst communities.

- The CONTEXT SalesWatch reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
- The CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions.

- The CONTEXT Shipments service provides Vendor sales-in to all channels, including direct and indirect sales, collected quarterly and covering PCs, Printers and Displays across EMEA.
- In its Shipments reports, CONTEXT tracks both International and National/Local IT Vendors.

Click here for the CONTEXT website.


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