CONTEXT Research Update

17th December 2012

Western Digital sees HDD sales triple to recover No. 1 spot
in Western European Distribution

17th December 2012 (London, UK): New data from CONTEXT’s Western European Distribution Panel shows that, one year after the floods that devastated Thailand’s HDD Production, unit sales of internal HDD drives were up by almost +80% year-on-year for November 2012.
This growth was driven predominantly by Western Digital, which saw its market share increase to nearly 50% as a result of unit sales almost tripling for the period. This meant that Western Digital closed the month as market leader, with Seagate in second position. Third placed HGST also achieved strong year-on-year growth for the period.



Data Source:
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade, Street and Promotion pricing).

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Established in 1983, CONTEXT is the largest independent specialist business and consumer technology research company in EMEA, providing sales tracking and competitive analysis on technology markets and channels for the vendor, user and analyst communities.

- The CONTEXT SalesWatch reports deliver complete market data on product sell-through in Europe's IT distribution market in a wide range of product categories.
- The CONTEXT PriceWatch Service provides competitive pricing intelligence to IT Vendors who need to keep abreast of their competition's product, pricing and promotional activity across Europe, the Americas and APAC regions.

- The CONTEXT Shipments service provides Vendor sales-in to all channels, including direct and indirect sales, collected quarterly and covering PCs, Printers and Displays across EMEA.
- In its Shipments reports, CONTEXT tracks both International and National/Local IT Vendors.

Click here for the CONTEXT website.


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