CONTEXT RESEARCH UPDATE: Storage
17th December 2012
Western Digital sees HDD sales triple to recover No. 1 spot
in Western European Distribution
17th December 2012 (London, UK): New data from CONTEXT’s Western European Distribution Panel shows that, one year after the floods that devastated Thailand’s HDD Production, unit sales of internal HDD drives were up by almost +80% year-on-year for November 2012.
This growth was driven predominantly by Western Digital, which saw its market share increase to nearly 50% as a result of unit sales almost tripling for the period. This meant that Western Digital closed the month as market leader, with Seagate in second position. Third placed HGST also achieved strong year-on-year growth for the period.
CONTEXT Research Updates are drawn from CONTEXT's range of data services which include SalesWatch Shipments (quarterly vendor sell-in), SalesWatch Distribution (weekly distributor sell-through), SalesWatch Total Indirect Market (monthly reseller, retailer, etailer sell-out) and PriceWatch (List, Trade, Street and Promotion pricing).
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