FOR:               EPIC BURGER         

Multiple locations

Chicago, Illinois

www.epicburger.com

 

CONTACT:   WAGSTAFF WORLDWIDE, INC.

Kristin Unger / Caren Anderson

312.943.6900

kristin@wagstaffworldwide.com

caren@wagstaffworldwide.com

 

EPIC BURGER APPOINTS SCOTT NORRICK AS CHIEF EXECUTIVE OFFICER

 

Chicago’s “More Mindful” burger chain signs Potbelly executive to fuel growth

 

CHICAGO (November 7, 2012)—Epic Burger Founder David Friedman announced today the appointment of Scott Norrick to the role of Chief Executive Officer for the rapidly-growing Chicago chain. Friedman established the company and opened its first location at 517 South State Street in 2008. In the past four years, Epic Burger has grown to seven Chicagoland locations, with the most recent addition having opened in River North at 407 North Clark Street in September 2012.

 

“Scott has extensive leadership experience at some of the top restaurant groups in the U.S.,” said Friedman. “We are excited to have him on board to further Epic Burger’s expansion in the Chicago market and beyond.”

 

Norrick joins Epic Burger with 12 years of executive level restaurant experience. He most recently served for three years as Senior Vice President of Development for Potbelly Sandwich Works. At Potbelly, Norrick helped re-launch its unit expansion program. As a result, Potbelly opened more than 50 new shops during his tenure, including successful entries into the New York City, Boston and West Coast markets. Prior to his tenure at Potbelly, Norrick held executive positions with Darden Restaurants, the world’s largest full-service restaurant company, and Steak ‘n Shake. He holds a Masters of Business Administration from the Kellogg School of Management at Northwestern University.

 

Friedman will remain engaged in the business, focusing primarily on public relations, brand initiatives, concept development and culture building. Both Norrick and Friedman will serve on Epic Burger’s Board of Directors.

 

About Epic Burger

In a time when authenticity and value are top of mind, Epic Burger offers its customers a better burger experience. Now with seven locations around Chicagoland, Epic Burger was founded by 25-year foodservice veteran David Friedman in 2008 as a way to introduce everyday people to the idea of eating non-processed, high-integrity, simple food. More information about living an “Epic Life” can be found at www.epicburger.com, by becoming a fan on Facebook, or by following @TheEpicBurger on Twitter.

 

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WAGSTAFF WORLDWIDE, INC., (312) 943-6900