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Dear <First Name>,

You are likely already being bombarded with articles about how to market in a down economy. But what you may be asking yourself is WHY market in a down economy.

People aren't spending, right? Why should you carve out money from your increasingly tight budget to put yourself in front of customers who themselves don't have money to spend.

Here are some important reasons why you must rededicate yourself to your marketing efforts now.

Give me a call (914.806.7720) if you would like more information about how to market yourself on a budget in a tight economy.

Recent Work

I'm pleased to have worked with the Yorktown Chamber of Commerce on the Vendor Application for their 2009 Home Expo.

4 Important Reasons To Continue
— Or Expand — Your Marketing Efforts

1. Customers Are Still Spending. They are evaluating every dollar they spend much more carefully, but they are still spending.

Business owners often assume that when the economy slows, their customers stop spending. Because of this, and our own need for budgetary caution, marketing is often the first line item scaled back.

But in so doing, our customers may make assumptions about us - that we are no longer around. Let your customers know you are still open for business.

2. Leveraging Your Competitors' Silence. Take advantage of your competitors scaling back their marketing to get the attention of your customers.

By not sacrificing your visibility you will be in a good position to get noticed by the competition's customer base and leverage their perceived (or actual) withdrawal from the marketplace.

3. This Too Shall Pass. Perhaps your customers are holding off investing in your product or service, but who will they think of when the time is right?

Even when customers aren't spending, they are thinking about how they will spend when the money is flowing again. They are still evaluating their options. Make sure they know you are a very real option by keeping your company's name in front of them.

4. Marketing Doesn't Have To Mean "Moolah." There are many ways to keep your name in front of prospects that don't require you to spend a lot of money.

Sure there are lots of big-budget ways to spend your advertising dollars. But there are just as many low-cost alternatives. Often by consulting with a professional designer, you can save money in the long run by coming up with creative marketing solutions that don't require a big up-front expense. (Ask me about a recent project that did just this!)

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