Marketing Works from Jann Mirchandani, jann@jannmirch.com

This Month: Personalized Training for Online Marketing Success
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Dear Jann,

A while back I had a client ask me to do some one-on-one "coaching" for lack of a better term.

She wanted to revamp her website to reflect the new direction in which she was taking her business. But, as sometimes happens, her budget did not allow her to outsource at the time.

But she'd been a client for a long time and I wanted to see her succeed so I agreed.

In working with her over the next several weeks and months, she suggested I offer a similar service to others who might also be in her same position.

So I teamed up with Lisa Kaslyn of Kashen Communications and we did some research. Turns out, there were a lot of businesses in the same boat. And eMarketing Bootcamp was born.

If you have any questions about the bootcamp or how we might work together to help you make the most of your marketing efforts, both online and off, please don't hesitate to call me.

Regards, Jann

Personalized Training For
Online Marketing Success

Not every business can afford to maintain an in-house marketing department or hire a services firm to design and implement a campaign. So, what’s the alternative for small businesses that don’t have big budgets, but have a big need to compete and grow?

Mirchandani Consulting has partnered with Kashen Communications to present "eMarketing Bootcamp" to give small business owners, marketing directors and key personnel the critical skills and one-on-one coaching to create effective inbound marketing.

Bootcamp Curriculum :

» Creating a goal-oriented website
» Developing search optimized content
» Email and enewsletter campaigns
» Inbound marketing: SEO, social media and the blogosphere

Sign-up for the premier program and receive Free 30-minute post workshop follow-up consultation

Where's the value?

You'll get the tools and strategy - and a personalized roadmap.

You will learn from two seasoned marketing communications specialists, myself and Lisa Kaslyn, principal, Kashen Communications. We have more than 35 years of combined expertise in marketing, public relations, social media, search engine optimization, and web design.

But the real difference is that you will not only be learning the theory behind effective online marketing you will be getting personalized and targeted feedback on your material. During the highly-customized workshops, you become the case study. You will receive specific suggestions on how to implement the strategies discussed based on your business model.

Are there other options?

You may want to focus on only certain modules, and that's fine too. We offer budget modules for those who want to take it one step at a time.

Budget modules follow the same curriculum as the premier program but do not include a personalized roadmap.

Find out more about eMarketing Bootcamp.

Pearl of Wisdom

Don't lose the forest for the trees. Tools such as Google Analytics, social media or other "ya gotta haves" should not be mistaken for the end goal.

These are tools only, to help you adjust your strategy in meeting your end goals.

Call to find out more. 914-806-7720.

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Yorktown Heights, NY 10598

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