Turn Stays Atop comScore’s Media Ranking - Last week, comScore released the Media Metrix results for February 2011. We’re excited to report that the Turn Platform served ads to over 80% of the US market, coming in alongside Google Ad Network, AOL Advertising, and Yahoo! for total reach.
Turn.com

An Inside Look at Demand Side Perceptions of Digital Video Advertising - An Inside Look at Demand-Side Perceptions of Digital Video Advertising, a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by IAB and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months.
IAB

Behavioral Ad Icon Moves to Europe - A coalition of industry associations in Europe will formally introduce a behavioral ad privacy icon later this month. Designed to give European consumers choice around how their data is collected and used online, it is intended to satisfy new E.U. laws that come into force at the end of May.
ClickZ

How To Capture a Global Audience Online - To compete in today's online advertising landscape, successful companies must move beyond the borders of traditional marketing strategies and become international technology companies able to target across verticals, demographics, and at virtually any place in the world. There has been rapid growth of the targeting markets in several countries, and there are opportunities ripe for marketers to leverage, as long as they understand that one campaign does not fit all.
iMediaConnection

Advertisers Using Relevant Ads Score More Attention - Consciously or not, consumers spend 25% more time fixating on ads that are personally relevant to them. That's according to a new study conducted by Yahoo and Innerscope Research, which examined the emotional and cognitive responses to online ads using biometric and eye-tracking measures.
MediaPost

Hope Amid the Confusing World of Display Advertising - The display-advertising ecosystem is a confusing place. The fragmented nature of the sector owes itself primarily to one factor: the rise of audience-based media buying. In the past 18 months we have witnessed a huge growth of audience-based media buying, much of it through ad exchanges.
AdvertisingAge

April 11, 2011

Adweb 3.0 - Adweb 3.0 is designed to provide an exclusive networking forum for companies and executives working in advertising within the media, professional services, agency, marketing, design, and technology sectors.

9:30 AM - Xuhui Shao, Chief Technology Officer, on panel discussion: Consumer Data Tracking, Usage and Privacy - Best Practices, Regulatory Environment and the Future.
San Francisco, CA

May 1-4, 2011

iMoms - The iMoms Summit will dig deep into the right digital marketing to moms playbook. We'll explore how moms consume media now and on what platforms, how moms make purchase decisions, the brand attributes important to moms, and what moms want from the brands that need to connect with them - and will share best practices from the brands getting it right.
Amelia Island, FL

May 4-5, 2011

2011 iProspect Client Summit - Industry greats from iProspect's client family and world-renown brands will take the main stage. Invaluable online marketing insights, research, and trends will be presented with a focus on interactive, audience engagement.
Dallas, TX

May 21-25, 2011

iMedia Agency Summit - This May senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties, and the hundreds of services providers working to stake a claim somewhere in the middle.
Bonita Springs, FL