A True Measure of Retargeting Effect - As proper targeting becomes synonymous with the success of online campaigns, how can you tell which strategies you use are leading to true lift? Follow this method for greater campaign insight.
iMediaConnection

Frank Talk with Top Industry Buyers - In an invitation-only event, top industry publishing and buy-side executives joined the 2nd annual AdMeld Partner Forum held in NYC. Turn’s CEO, Bill Demas, was joined by other vendors on the DSP panel in a lively discussion of how their relationships with agencies have evolved, the growth of brand dollars in RTB, the potential of mobile and cross-platform buying, and more.
Turn.com

3 Steps To Salvaging The Online Display Industry - Credit.com reports their series on how personal data is used to track consumers online, a new report demonstrates the new reality of Internet advertising: It works.
iMediaConnection

Online Retail Spend Rockets To $43B - In the fourth quarter of the year, online retail spending reached a record $43.4 billion -- up 11% year-over-year, according to comScore. The rate represented the fifth consecutive quarter of positive year-over-year growth and the second quarter of double-digit growth in the past year.
MediaPost

5 Ad Operations Tips For The Year Ahead - As we evaluate our successes and shortcomings from 2010, and set expectations for 2011, it's always good practice to review the work that your team developed, and the processes by which they did so. I wanted to take a moment to share, with the online advertising community, some of the observations and ideas that we'll be using to build a stronger ad operations process for the year ahead, and beyond. Here are five ad operations tips to get your 2011 off to a great start.
iMediaConnection

Data 101: Making Research Matter - The Information Age has changed how advertising appeals to people, and how people respond to advertising. Online targeting solutions make it possible to reach even the most fragmented segments, but unique targeting solutions are difficult to compare to solutions that offer larger reach.
Digiday

4 Steps To A Successful Retargeting Campaign - Display retargeting is a unique media strategy that allows advertisers to bring their audience back to their website. By dropping a cookie on website visitors, retargeting lets you show ads to your audience after they leave your site. When run properly, retargeting is very beneficial in helping brands engage with their audience, capture lost leads, and drive direct conversions. Despite all of these benefits, however, a poorly executed retargeting campaign can offer few benefits, and might even hurt your brand.
iMediaConnection

Real-Time Bidding Becomes a $823M Market in 2011, Study Says - In the beginning, digital advertising was a people business. Publishers and advertisers cut deals over lunches, faxes and phone calls -- and life was relatively simple, albeit inefficient. Then multiple waves of technologies stepped in between publishers and advertisers, all promising to change the way business is done.
AdvertisingAge

February 22-25, 2011

eTail 2011 - eTail offers the latest in multi-channel e-commerce, cross-channel campaign management and tried and true case studies in the hottest areas impacting shopping experiences for customers.

Wednesday, February 23rd at 4:15 PM - Xuhui Shao, Chief Technology Officer, on panel discussion: Moving Beyond “Last Click” Analysis Into Successful Attribution: The Evolution Of Marketing And ROI Measurement.
JW Marriott, Palm Desert, CA

February 28 - March 1, 2011

OMMA GLOBAL - OMMA GLOBAL is the two-day intensive tour de force of all our separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.

Tuesday, March 1st at 11:30 AM - Philip Smolin, VP of Product and Marketing, on panel discussion: The Re-Targeting Re-volution: How Has Retargeting changed over the last year?
San Francisco Marriott Marquis

March 6-9, 2011

iMedia Brand Summit - The iMedia Brand Summit provides a rich environment to chart your company's digital future among peer-level executives, industry thought leaders and select publishers and service providers.
Hyatt Regency Lost Pines, Austin, TX

March 20-23, 2011

iMedia Breakthrough Summit - At iMedia Breakthrough Summit, more than 130 marketers and their agency partners come together to tackle the challenge of communicating a brand's value and engage with a brand's target audience using the latest digital marketing advances.
Doral Golf Resort & Spa, Miami, FL

April 11, 2011

Adweb 3.0 - Adweb 3.0 is designed to provide an exclusive networking forum for companies and executives working in advertising within the media, professional services, agency, marketing, design, and technology sectors.

9:30 AM - Xuhui Shao, Chief Technology Officer, on panel discussion: Consumer Data Tracking, Usage and Privacy - Best Practices, Regulatory Environment and the Future.
San Francisco, CA