Working Together in a Data-Driven Environment - Xuhui Shao, Chief Technology Officer at Turn, discusses how 2010 proved to be the year of platform adoption in the online advertising space. However, Xuhui is not shy about his primary concerns facing growth and the adoption rate of real-time bidding.
ClickZ; Turn.com

This Time It’s Personal - Not that long ago, trading advertising space meant late-night haggling by agencies and media owners, months in advance of an ad getting in front of a consumer. Now, technology enables businesses to bid in a fraction of a second for individual slots based on who’s about to see them. For advertisers, agencies and consumers, this is transformational, if not a little controversial.
CNBC

Study: 83 Percent Watched Web Video in January - When it comes to online video, it's hard to find someone who hasn't watched at least one clip in the past month. A whopping 83.5 percent of all U.S. Internet users watched a Web video in January, totaling over 171 million individuals, market researcher ComScore revealed yesterday in its online video rankings.
CNET

A Simple Guide To How Ad Exchanges Work - More and more online display inventory is being purchased via ad exchanges than ever before. On these platforms, advertisers utilize technology to bid on each and every ad impression in a real-time marketplace based on the value they put on the viewer.
iMediaConnection

Why Consumers Quit Brands on Facebook, Twitter, E-mail - New research by ExactTarget-CoTweet blames overly frequent messaging and poor relevancy as major reasons to why consumers opt out of a company's Facebook page, Twitter feed, and e-mail list.
ClickZ

Google: Mobile Next Great Ad Frontier - The next "great frontier in advertising" will put on mobile phones the quality and the creativity of TV ads. Google CEO Eric Schmidt sent that message, among others, while speaking at the Mobile World Congress Tuesday.
MediaPost

The Video Viewing Audience: Trends for Marketers - Consumers’ interest in watching video is growing exponentially, as is the number of screens and devices they use to access video content. But where and how people choose to watch video content affects their engagement level and whether a marketer’s message gets through.
eMarketer

Q&A: Time To Crank Up Online Psychographics - As easy as it is to imagine that someone's online behavior tells marketers everything they need to know, it often does not provide any real clues about what they are really thinking. Marketing Daily asked Bryan Gernert, CEO of the Reston, Va.-based Resonate Networks, to tell us why online psychographics matter more than they used to.
MediaPost

Next up for RTB: Allaying Publisher Concerns - Ramsey McGrory, who runs the Right Media Exchange, recently said, "In its current state, RTB is lopsided and problematic for publishers" and cited "Potential data leakage, sales channel conflict and general upending of the publisher sales model."
ClickZ

Real-Time Bidding Spend Will Hit £500m in the US This Year - Around $823m (£514.7m) will be spent via real-time bidding in 2011, according to research by Forrester and Admeld.
NewMediaAge

February 22-25, 2011

eTail 2011 - eTail offers the latest in multi-channel e-commerce, cross-channel campaign management and tried and true case studies in the hottest areas impacting shopping experiences for customers.

Wednesday, February 23rd at 4:15 PM - Xuhui Shao, Chief Technology Officer, on panel discussion: Moving Beyond “Last Click” Analysis Into Successful Attribution: The Evolution Of Marketing And ROI Measurement.
JW Marriott, Palm Desert, CA

February 28 - March 1, 2011

OMMA GLOBAL - OMMA GLOBAL is the two-day intensive tour de force of all our separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.

Tuesday, March 1st at 11:30 AM - Philip Smolin, VP of Product and Marketing, on panel discussion: The Re-Targeting Re-volution: How Has Retargeting changed over the last year?
San Francisco Marriott Marquis

March 6-9, 2011

iMedia Brand Summit - The iMedia Brand Summit provides a rich environment to chart your company's digital future among peer-level executives, industry thought leaders and select publishers and service providers.
Hyatt Regency Lost Pines, Austin, TX

March 20-23, 2011

iMedia Breakthrough Summit - At iMedia Breakthrough Summit, more than 130 marketers and their agency partners come together to tackle the challenge of communicating a brand's value and engage with a brand's target audience using the latest digital marketing advances.
Doral Golf Resort & Spa, Miami, FL

April 11, 2011

Adweb 3.0 - Adweb 3.0 is designed to provide an exclusive networking forum for companies and executives working in advertising within the media, professional services, agency, marketing, design, and technology sectors.

9:30 AM - Xuhui Shao, Chief Technology Officer, on panel discussion: Consumer Data Tracking, Usage and Privacy - Best Practices, Regulatory Environment and the Future.
San Francisco, CA