Google Buys DSP Invite Media - Google has inked a deal to acquire Invite Media to add a demand-side platform to its suite of advertiser technology tools.
Adweek

Google's Invite Media Buy - For weeks, many speculated Google was on the prowl for a new ad-targeting company. Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
Forbes.com

Google Acquires Invite Media, First Buy-Out of a DSP - Google has acquired Invite Media, a New York City-based demand side platform, according to AllThingsD. ClickZ sources confirmed this morning the deal has gone through, and said Google delayed it to protect its AdMob acquisition.
ClickZ

Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too? – Day 4 Reactions - Philip Smolin, GM, from Turn answers to the Fourth and final day of the data-media series.
AdExchanger.com

Reaction: On Google’s Acquisition Of Invite Media - AdExchanger.com surveyed executives from the digital ad workld regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday.
AdExchanger.com

Our Hometown Gets a Shoutout from NYT - ‘So long Deadwood and hello Redwood’ seems to be what’s on the minds of many residents in the Silicon Valley Suburb of Redwood City. According to a local Redwood City resident, “Redwood City used to be so quiet, you could throw a bowling ball down Broadway at six o’clock at night.”
TurnBlog

Google Gets in the Game - The rumors have been circulating for a while now, so it’s no shocker to hear that Google decided to buy their way into the DSP Market. You can now add Invite Media to the list of companies that Google has acquired. The industry is of course busy discussing the deal’s pros and cons.
TurnBlog

Exclusive: Google Buys Invite Media - Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.
AllThingsDigital

BlueKai Offers BT Opt-Out And Management Tool - Data auction marketplace BlueKai is offering a new tool that enables Web publishers to let consumers access and edit the marketing buckets they have been placed into, the company announced on Tuesday. The tool, available to publishers for free, also allows consumers to opt out of behavioral targeting, or being served ads based on sites visited or content accessed in the past.
OnlineMediaDaily

B2B Spending on Social Media to Explode - Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.
eMarketer

Web Start-Ups Offer Bargains for Users’ Data - As concern increases in Washington about the amount of private data online, and as big sites like Facebook draw criticism that they collect consumers’ information in a stealthy manner, many Web start-ups are pursuing a more reciprocal approach — saying, in essence: give us your data and get something in return.
TheNewYorkTimes

Advances in Audience Buying: What's Next? - As marketers and advertisers seek new ways to connect with their customers online, the use of third-party data has become more commonplace. Data providers enable advertisers to target specific audiences and better tailor their campaign content to reach valuable consumer segments.
ClickZ

Hispanics Respond Well to Online Ads - The Internet is a mainstream medium for U.S. Hispanics, many of whom actively seek ads to find out about new products. Depending on the format, Hispanic Internet users are more likely to respond to online ads than white or African-American Internet users, according to a survey for ARAnet conducted by Opinion Research Corp. in March 2010.
Adweek

Why Magic And Media Buying Are Not The Same Thing - Building businesses by driving sales and customers is exciting. Sales or “conversions” is the most fun column to see going up, always. At a previous company I can remember vividly the first day running one of the $100k+ front-page placements for a day, and the excitement the team had when we crossed the breakeven line and started making money.
AdExchanger.com

June 8, 2010

Summertime in the City: NYC Internet Week - It's summer. It's Internet Week. We're Turn. You've been hearing about us, now come out and get to know us.
The Griffin, New York, NY

June 8, 2010

Digital Media Summit - DMS is a one-day, invitation-only forum for digital leaders, and is designed to be interactive around recent trends shaping the media and technology landscape.
The Westin New York at Times Square, NY

June 9, 2010

digiday:TARGET - Overview: How Do Brands Find Their Crowd? digiday:TARGET will bring together the leading agency, brands, content and technology companies to examine and explore the innovations and the future of audience targeting, networks, exchanges, data management and aggregation for media and marketing to consumers.
The W Hotel, New York, NY