New Insights Into Real-Time Bidding - In a new article on iMedia Connection, “New Insights Into Real-time Bidding,” Chris Kane, Account Strategist at Turn, explains how the rise of platform-based buying has shifted the skill set required for media buyers and forever-changed media strategies across the industry.
iMediaConnection

TV Ad Spending Led The Rising Tide Last Year - According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending during the fourth quarter of 2010 was up 7.0% versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
ResearchBrief

Developing Effective Cross-Platform Metrics - As we approach the end of our second decade of the Internet, digital media has come of age and is being both embraced by consumers and integrated into their cross-platform content experiences.
MediaPost

Why Women Rule The Internet - Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies. Especially when it comes to social and shopping, women rule the Internet.
TechCrunch

The Do Not Track Endgame - Although many agencies have publicly claimed that Do Not Track and the Privacy Bill of Rights will be onerous burdens on the industry, a group of leading ad networks, audience targeting companies and behemoths like Microsoft, Google, Yahoo and WPP have already endorsed an opt-out solution and are rapidly developing more tools to provide data usage transparency.
DIGIDAY

Explainer: Retargeting - About 98 percent of people leave websites without converting into consumers. Behavior-based ad retargeting provides an ad serving platform with real-time data that lets an advertiser show an ad to people who visited their site.
DIGIDAY

Research Highlights Demand-side Platform Desire - New analysis from mobile research agency mobileSQUARED has revealed that an increasing number of ad agencies see demand-side platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile ad campaigns are too time-consuming and complex to plan and execute, and lack the effectiveness and transparency of online advertising.
MobileMarketing

Could Combined Data From AT&T, T-Mobile Be Powerful Ad Tool? - On the surface, AT&T’s $39 billion acquisition of rival T-Mobile would not seem to have huge implications for the fledgling but fast-growing mobile advertising space—unless the two companies decide to leverage all that customer data to run more targeted mobile ad campaigns, say industry experts.
Adweek

April 4, 2011

Data 2.0 - The Data 2.0 Conference focuses on how the web is becoming the new database, and how businesses can better analyze and monetize information. Discussions will span the next decade of data, from the data ecosystem and commoditization of information, to personal data control and open data initiatives.

5:00 PM - Matthew Westover, Senior Director of Product Management at Turn, on panel discussion: The Data Ecosystem.
San Francisco, CA

April 11, 2011

Adweb 3.0 - Adweb 3.0 is designed to provide an exclusive networking forum for companies and executives working in advertising within the media, professional services, agency, marketing, design, and technology sectors.

9:30 AM - Xuhui Shao, Chief Technology Officer, on panel discussion: Consumer Data Tracking, Usage and Privacy - Best Practices, Regulatory Environment and the Future.
San Francisco, CA

May 1-4, 2011

iMoms - The iMoms Summit will dig deep into the right digital marketing to moms playbook. We'll explore how moms consume media now and on what platforms, how moms make purchase decisions, the brand attributes important to moms, and what moms want from the brands that need to connect with them - and will share best practices from the brands getting it right.
Amelia Island, FL

May 21-25, 2011

iMedia Agency Summit - This May senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties, and the hundreds of services providers working to stake a claim somewhere in the middle.
Bonita Springs, FL