Platform-Based Buying Reveals New Customer Data - Bill Demas, CEO at Turn, talks to Adam Cahill from Hill Holiday about how the rise of platform-based buying has changed media buyers’ jobs where new audiences are found through campaign insights.
Turn.com; ClickZ

The Ingredients of Our Secret Sauce - Turn's technology is made up of many ingredients. While we can’t publicly talk about what the recipe to our secret sauce is, it’s still helpful to understand what some of those key ingredients are. In a 2-part series I’ll break down some of the key technology components that help our clients meet their advertising goals, as well as work through the challenges facing data-driven advertising.
Turn.com

New survey questions are published every month. >>>Cast your vote!

5 Hot Digital Marketing Trends - Some branding thought leaders are asked what digital trends they'll be looking for in 2011. Watch to find out which sectors could be booming over the next 12 months.
iMediaConnection

Brands Increasing Mobile Advertising In 2011 - Nearly every brand is planning on spending more on mobile advertising this year. However, most brands are still not sure that mobile advertising is all that great.
Adweek

Online Viewers Decrease TV Time, Up Video Watching - Has online video viewing reached a plateau? Well, while a full 66% of online video watchers report increasing their consumption over the past year, only 48% plan to watch more video this year, according to new research conducted by consulting firm Frank N. Magid Associates on behalf of video ad technology company YuMe.
MediaPost

DMA: We Will Enforce Industry's Web Privacy Guidelines - The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance. Enter the Direct Marketing Association, which will act as the online ad industry's cop on the block for the program.
Adweek

NYTCO: Digital Ad Revs Climbed 16% in 2010 - Amid broader declines, The New York Times Co. on Thursday said digital ad revenues rose 11.1% during the fourth quarter of 2010 -- partially offsetting a 7.2% decrease in print ad revenues.
MediaPost

Digital Advertising To Be Bigger Than TV & Newspapers By 2014 - Digital advertising expenditure is predicted to overtake TV and newspaper advertising in Australia within three years.
iTWire

Online Advertising Might Have Real Value After All - Credit.com reports their series on how personal data is used to track consumers online, a new report demonstrates the new reality of Internet advertising: It works.
BusinessInsider

Brands Missing the Boat On Web Video Users - Brands are missing out on reaching a significant segment of the population—one that increasingly prefers to watch video on the Web rather than on TV. But they could easily reach this audience by shifting a small portion of their TV budget to online video—and actually spend more efficiently in the process.
Brandweek

Ad Metrics, Evolved - It’s safe to say that there is no one way to measure the performance of every campaign. But understanding this fact leads to an ongoing, unresolved argument in the ad industry: which way is the best way to measure the success of a specific ad campaign?
Digiday

February 10, 2011

Admeld Partner Forum 2011 - The 2nd Annual Admeld Partner Forum, an invitation-only event, will bring together the industry's top publishing and buy-side executives to discuss the challenges and opportunities they're thinking about in 2011.

1:40 PM - Bill Demas, CEO of Turn, on DSP panel discussion with the industry's top algorithmic buyers about an array of issues: how their relationships with agencies have evolved (and where they're going), the growth of brand dollars in RTB, the potential of mobile and cross-platform buying, and more.
The Time Warner Center, New York, NY

February 22-25, 2011

eTail 2011 - eTail offers the latest in multi-channel e-commerce, cross-channel campaign management and tried and true case studies in the hottest areas impacting shopping experiences for customers.

Wednesday, February 23rd at 4:15 PM - Xuhui Shao, Chief Technology Officer, on panel discussion: Moving Beyond “Last Click” Analysis Into Successful Attribution: The Evolution Of Marketing And ROI Measurement.
JW Marriott, Palm Desert, CA

February 28 - March 1, 2011

OMMA GLOBAL - OMMA GLOBAL is the two-day intensive tour de force of all our separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution.

Tuesday, March 1st at 11:30 AM - Philip Smolin, VP of Product and Marketing, on panel discussion: The Re-Targeting Re-volution: How Has Retargeting changed over the last year?.
San Francisco Marriott Marquis

March 6-9, 2011

iMedia Brand Summit - The iMedia Brand Summit provides a rich environment to chart your company's digital future among peer-level executives, industry thought leaders and select publishers and service providers.
Hyatt Regency Lost Pines, Austin, TX

March 20-23, 2011

iMedia Breakthrough Summit - At iMedia Breakthrough Summit, more than 130 marketers and their agency partners come together to tackle the challenge of communicating a brand's value and engage with a brand's target audience using the latest digital marketing advances.
Doral Golf Resort & Spa, Miami, FL

April 11, 2011

Adweb 3.0 - Adweb 3.0 is designed to provide an exclusive networking forum for companies and executives working in advertising within the media, professional services, agency, marketing, design, and technology sectors.

9:30 AM - Xuhui Shao, Chief Technology Officer, on panel discussion: Consumer Data Tracking, Usage and Privacy - Best Practices, Regulatory Environment and the Future.
San Francisco, CA