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Going Geo-Loco
You were flummoxed by Twitter.
It took you a while to warm up to Facebook.
And just when you think you’ve got it all figured out, people start saying things like Foursquare and mention badges and mayorships and points and… then you stop, plug your ears and run screaming from the room.
Well, not really. But you do think, Do I really need to know about this?
Yeah, probably.
Location-based social media platforms are the new big thing in social media. Facebook recently created its own location-based service called Facebook Places. Considering that one out of every 14 people in the world is on Facebook, this development could potentially open the door to widespread adoption of location-based services by consumers.
How does this affect you? Now, not only are people saying what they're doing, they're telling you where they're doing it, opening doors for direct-to-consumer interactions at the point of purchase for companies of all sizes. Right now, if you're interested in diving into the world of location-based services, the most established is Foursquare. The following are some quick tips to get started making the most of this platform:
Click here to read more.
Making the Most of Every Interview
 That moment when a reporter says “yes, I’d like to do a story on your company” is just the beginning of the interview process. To make the most of an interview, it’s important to have a prepared spokesperson who is skilled in delivering key messages and directing the interview.
Successfully interacting with the media is a learned skill, and contrary to what many people believe, it’s not something reserved for the most gregarious among a company’s staff. However, successful spokespeople are always prepared, and strong preparation starts with a thorough spokesperson training program.
At Wordsworth, our spokesperson training program has prepared our clients to appear on everything from local news broadcasts to CNN. And, it’s helped them make the most of a variety of interviews in publications like USA Today and the Wall Street Journal, among others.
Individuals choosing to go through a full spokesperson training should budget four hours of their day. A typical training includes the following major components:
Click here to read more.
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Andi Ferguson joins Wordsworth
Wordsworth Communications is pleased to announce Andi Ferguson has joined the agency as an Account Supervisor.
Andi comes to Wordsworth with 15 years of experience in marketing and communications, most recently at the Contemporary Arts Center, where she worked in a small team to launch the internationally acclaimed Rosenthal Center for Contemporary Art.
Andi provides clients expertise in media relations, internal communications, event marketing, social media, business-to-business and consumer public relations, and publications.
Andi earned a Bachelor’s in communication from The Ohio State University, with a specialty in intra-cultural communications.
LasikPlus Hires Wordsworth
LasikPlus, which offers vision correction at locations across the country, has retained Wordsworth Communications for spot market media relations to increase visibility and awareness of its product offerings.
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