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Preparing for Trade Show Season
Within the
next couple months, trade show season will begin for a variety of industries. Just as summer is traditionally the season
for family vacations, many (but obviously not all) trade shows are scheduled
during a 3-month period beginning in September and ending in November. Exhibitors hoping to make the most of their
trade show investment should start their PR activities at least three months before
the show begins, to increase the odds of reaching prospects via pre-show,
in-show, and post-show media coverage.
Why
should exhibitors – who are already busy – make the effort?
Click here to read more.
How We Got the Story
Wordsworth
client Kroger Personal Finance offers affordable pet insurance options for
grocery shoppers, and securing it is as easy as a trip to the customer service
desk. To build awareness of this offering, Kroger tasked the agency with
securing coverage on the general topic of pet insurance and Kroger’s offering.
The
Wordsworth team noticed quickly that pet insurance had been covered regularly
over the past few years in all of the major pet-focused media outlets; however,
all of that coverage seemed to focus on dog owners.
All of our furry companions could use pet insurance, so the agency developed a pitch focused on the need for pet insurance for cats.
But, securing coverage isn’t always as easy as having a great pitch.
Click here to read more.
Win $30K with Protect-A-Bed
Protect-A-Bed, a Wordsworth Communications client and leading provider of bedding protection products, is hosting the Long Live Your Mattress Sweepstakes through October 31, in which one
lucky winner will walk away with $30,000 and 10 others will win complete
bedding protection. To enter, visit the Protect-A-Bed website at www.protectabed.com.
Read more about the sweepstakes at the blog Mama's Money Savers. This blogger participated in a 30-person blog tour, in which Wordsworth reached out to prominent parenting and review bloggers to spread the word about the sweepstakes.
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Peale celebrates 10 years at
Wordsworth
Vice
President and Director of Client Services Pepper Peale recently celebrated her
10th anniversary with Wordsworth Communications. Pepper plays and
integral role in keeping the agency running smoothly while leading account
teams for some of Wordsworth’s top clients, like The Kroger Company and Skyline
Chili.
Fun Fact: Wordsworthians have
Experience
Did you
know that half of all Wordsworth employees have worked at the agency for five
years or more? Many of these staff members serve the same accounts today as
they did on the day they started at the agency.
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