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Skype Makes World Smaller for PR Pros
Skype, the free web-based service for instant messaging, phone calls, and video calls, is changing the way public relations firms like Wordsworth Communications interact with clients, members of the media and each other. With 560 million users worldwide, Skype has 160 million more users than Facebook.
In recent months, various agency teams have tapped the power of this service to connect clients with reporters in other states for TV interviews, to bring a speaker to events from out of town and to coordinate with reporters and bloggers on projects, not to mention to meet face-to-face with our Wordsworth team member who works from Seattle.
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USA Today Feature Shows Importance of Local Connections
 The University of Cincinnati Foundation was recently featured in USA Today for its groundbreaking housing program that serves first generation college students. The article, which reached an estimated 1.9 million people, showcased the University’s commitment to low income and first generation students. The program is partially funded by donations through the University of Cincinnati Foundation (UCF).
Securing the story involved reaching out to an education columnist at USA Today who had covered similar stories in the past. Upon learning that USA Today’s partner newspaper, The Cincinnati Enquirer, had covered the story previously, the USA Today reporter worked with UCF and Cincinnati-area reporters to place it in USA Today for a larger national audience.
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Clients in Winners Circle at Kentucky Derby
 The 2010 Run for the Roses was a big deal for two of Wordsworth’s clients: Kroger and The Galt House.
Many people don’t know that The Kroger Company is the world’s largest florist. So, there was no company better suited to take on the most famous symbol of the Kentucky Derby: the Garland of Roses. It took a dozen of the company’s master florists approximately seven hours to create the Garland of Roses, which measured 122 inches long by 22 inches wide, weighed approximately 40 pounds, and contained more than 400 roses. The garland is made entirely of Freedom roses, a variety that was selected for its rich red color, bloom size, stem length and foliage. Dozens of floral employees sorted through thousands of roses to select only the very best for presentation.
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Wordsworth recently welcomed Laura Kaster to the Wordsworth Communications team as an account executive. She was previously employed at Ellingsen Brady Advertising in Milwaukee, Wis., and is already working on several agency accounts including the Freestore Foodbank, University of Cincinnati Foundation, Skyline Chili and Chicago-based Protect-A-Bed.
Another new account executive at Wordsworth is Chris Demeropolis. Before joining the agency Chris worked for the Cincinnati-based advertising and PR agency Northlich. Chris is serving on several account teams including People Working Cooperatively, Bonfiglioli USA and multiple projects for The Kroger Co.
Wordsworth account supervisor Laura Morarity has relocated to Seattle and is now serving as the agency’s full-time west coast representative. She continues to serve regional and national Wordsworth clients in conjunction with Cincinnati office staff, while pursuing new opportunities for the agency on the west coast.
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