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Reflecting on 15 Years of Summerfair
Summerfair – our region’s most recognizable and prestigious art fair – is also one of Wordsworth Communication’s longest standing clients. We’ve offered public relations support for the fair for 15 years. Each year the fair has seen an increase in media coverage and an increase in attendance – with a couple exceptions when Mother Nature got in the way, producing inclement weather.
You can trace the evolution of public relations in the years we’ve worked with Summerfair. In the early years, outreach to reporters by email was nearly unheard of. Fax, phone, and manually dropping off media kits were the norm. Media websites were unsophisticated, and we got the word out about Summerfair primarily through placements in newspapers, TV broadcasts and radio programming.
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The Value of a Facebook Fan and Other Social Media Measures We're Not Buying
Have you seen the recent study saying a Facebook fan is worth $3.60 per year?
Our take: We don’t buy snake oil.
At Wordsworth Communications, we believe measurement should be rooted in the individual client’s objectives. What equals success for one client may not equal success for another client.
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Hagen featured in Forbes Woman
 Wordsworth Senior Account Executive Danielle Hagen was included in an article in the July 12th Forbes Woman magazine about the value of taking on a second job.
Besides working at Wordsworth, Danielle is an adjunct instructor at the University of Cincinnati, where she teaches courses in public relations. In a typical quarter she teaches Introduction to Public Relations and/or Public Relations Writing.
“I enjoy teaching because it provides an opportunity to impart valuable and the most up-to-date information that will help my students succeed in their careers,” Danielle said. “And, it’s a forum to share my love for my profession with the next generation of PR practitioners.”
Congratulations to the Freestore Foodbank
 Our client the Freestore Foodbank raised $120,000 at its
annual Taste of the NFL event. That’s enough to provide 400,000 meals to needy
families across the Cincinnati
region.
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Hagen Becomes Senior Account Executive
Danielle Hagen, who joined Wordsworth Communications in 2008, has been promoted to Senior Account Executive. Danielle, who was included in a recent issue of Forbes Woman (see story below), works with clients such as The Kroger Company, Mentos Mints, Frost Brown Todd, Summerfair, The Galt House in Louisville, Potterhill Homes, Holiday Homes and Freedom Homes. Hagen is a 2005 Magna Cum Laude graduate of the University of Cincinnati (UC), where she earned a Bachelor of Art Degree in Communication and a certificate in Business French. She also holds a Master’s Degree in Communication from UC.
Wordsworth Welcomes Ryan Schatzman
Ryan Schatzman has joined Wordsworth Communications as an Assistant Account Executive. He is a 2010 graduate from the University of Cincinnati. Before joining Wordsworth Schatzman served as a Communications and Public Relations Intern at CincyTech, and as a Street Team Representative at Game Day Communications. He is also a former Chapter President of the UC Public Relations Student Society of America. As an Assistant Account Executive at Wordsworth, he will assist on a variety of communications initiatives, providing support in media relations, research, writing and associated account responsibilities.
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