PR Contact:
Denise Mahaffey
Malama Marketing
(760) 908-6565
malama@mahaffeyenterprises.com




FOR IMMEDIATE RELEASE:

Little Dogs Party More Than Big Dogs

CARLSBAD, CA -- January 17, 2008 -- When “Happy Birthday” is sung to a dog, there is strong evidence to suggest the birthday celebration is for a Chihuahua, Yorkshire Terrier (Yorkie), Maltese or other toy breed. That’s according to PetBirthdayParty.com. The Internet site has found: the smaller the dog – the more likely its owner will pamper it with a birthday party. “Upon reviewing the breed registration for our free Pawty On! (SM) Birthday Club”, says PetBirthdayParty.com President Denise Mahaffey, “the statistics indicate a trend of toy dogs far exceeding any of the larger breeds when it comes to pet owners' desire to celebrate pet birthdays.” Chihuahuas, Yorkies, Maltese, Dachshunds, Pomeranians, Shih-Tzus, Scottish Terriers and Mini-Pinschers make up 33% of the Birthday Club members at PetBirthdayParty.com. Although not represented in the AKC 2008 top 10 dog breeds, at PetBirthdayParty.com, Chihuahuas are "top dog", representing 10% of the overall registrants. Yorkies which ranked second on the AKC's 2008 top breeds list are next at 9%. “Those are phenomenal percentages when you consider we have 56 breeds represented in our birthday club,” says Mahaffey. She adds, “For every St. Bernard, Chow or Dalmatian we have twenty times as many Chihuahuas and eighteen times as many Yorkies in our registry.” PetBirthdayParty.com recognizes its Pawty On!(SM) Birthday Club members by posting each pet's birthday on the website monthly. Pet owners can also submit photos of their pet’s party. Pawty On!(SM) Birthday Club members receive a monthly e-mail newsletter that includes special discounts for pet products, important news alerts such as information on the extensive pet food recall, a preview of trends in the pet industry and exclusive training tips from Oceanside-based dog trainer Rick Bell of Have Leash, Will Travel. In addition, the website features instructions on how to throw a fun birthday party for a pet. Custom birthday cakes, treats, birthday collars, apparel, party invitations and decorations are also available through the website. Mahaffey says, “We have teamed with more than 75 pet industry leaders to create a time-saving, one-stop online portal for pet owners to source all of their everyday pet supplies in addition to what they will need for hosting a memorable pet birthday party.” Also, the Pawty On! (SM) Birthday Club isn’t just for dogs. Mahaffey says, “Cats make up 4% of our membership. From hamsters to horses, all pet owners are welcome to benefit from the resources we have established. The website is easy to remember: PetBirthdayParty.com.” PetBirthdayParty.com was established in 2006 as a division of Malama Marketing and is based in Carlsbad, CA. The website was featured in MSN Money Central's article Empty Nests Breed Pampered Pets, is listed at My Space, and is recommended by noted pet loving celebrities including John Tesh. # # #