I loved this book!  The chapter on translucent business was my favorite, but the entire book is a really wonderful read.  The author gives us a compelling and convincing argument that radical positive change is taking place throughout our planet; the  result of which is increasing numbers of people from diverse and divergent backgrounds who are awakening to a state he defines as "translucent."  In the process, they (we!) are becoming part of a potentially critical mass of people capable of triggering a worldwide awakening of deeper purpose, joy, compassion, self-fulfillment, and service to others.

Read more about The Translucent Revolution

What Can You Improve to Become More Attractive (to your Perfect Clients)? [The following is Part 4 of a four-part article on attracting your perfect customers.]

Notice that the title of this article says 'to become' instead of 'to do.' It is worded that way because the whole key to your Attraction Plan lies in the answer to this question!

Here's what we mean: You must first "become" your own perfect customer before you will attract exactly what you want. Said another way, this plan is all about being what you want to attract.

Once you have established yourself in the beingness of your perfect customer (Section 1 of your plan), the being of what makes you tick (Section 2 of your plan), and what you want your perfect customers to expect of you (Section 3 of your plan)...then you are ready to take specific actions that will make you more attractive to just the right people.

To address this, first, review the list you created in Section #3 of your Strategic Attraction Plan (what you want your perfect customers to expect of you). Read each one of the items on that list and then ask yourself: Is this already happening 100% the way I want it to? 

If the answer is no,then put a circle around the item and then re-write that item again in Section #4 of your plan -- exactly as you wrote it in Section 3!

What is there for me to improve to become more attractive? 

Example 1: You identified that the following item on your list is not happening 100% right now ..."I want my perfect customers to expect me to balance my work with my life.  I want them to expect me to work only 35 hours per week." You circled this one because you are still working nearly 50 hours per week. Now rewrite this item in Section 4 since it is something that you will improve.

Example 2:  "I want my perfect customers to expect that our relationship is a mutually beneficial exchange of energy." In looking honestly at your current customer relationships, you can see that not all of them embody this ideal 100% right now...so this item would be added in Section 4.

Next to each item, write the date for when you will "be" what you have written. By writing the date of when you will begin, you are making an agreement with yourself to start "allowing" what you say you want to happen. 

If the item is a little more nebulous and you're not sure how to change it or improve it, look first at how you are with your vendors.  For example, (in the case of wanting all business transactions to be a mutually beneficial exchange of energy), are you feeling that you are paying too much for other people's services or products?  Or are you gratefully paying the amount that your vendors ask? Are you always looking for a "deal?"  Or are you happy to pay full price?  Your attitude will be reflected back to you by your customers!

Trust the Process - It Always Works!

My business became my spiritual path, the fast track to spiritual growth.  Because everything I was not clear with surfaced. 

Good Idea: Social Good Directory
If you're like most businesses, you could use some help with promotions.  If your Ventura County-based organization can be termed "Socially Conscious," you can get a fre*e listing online at the Social Good Business Directory.  Visit the site now and download an application to get started.  If you're not sure if you are a socially conscious business, read a great definition here.

Countless psychological studies have shown that people take action based on one or more of three emotions:

1. Fear
2. Hope
3. Love

At Social Good Marketing, we have a strict policy of basing our messages only on hope or love -- for two very important reasons:

1. There's enough fear in the world already, and we don't want to be part of adding more to the energy that is out there.

2. Fear-based motivators don't last.  Sooner or later, people figure out that the message isn't all that scary and/or the fear wears off and you're left with a reputation for being a "Chicken Little" (at best) and/or a liar.  And that will damage your reputation quicker than anything else.

Forward to a friend | Copyright © 2008 Social Good Marketing & Design, Inc.

374 Poli Street, Suite 207, Ventura, CA  93001 | 805.658.8196