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the first club™ CEO Denis Huré to Speak at Loyalty World 2011
about the Digital Future of Rewards and Loyalty Programs
LONDON, October 26th, 2011– One of the biggest shifts taking place in the loyalty world today is the digitization of rewards and loyalty programs. According to loyalty expert Denis Huré, CEO of the first club, 2012 will see downloadable digital content increasingly being used by companies to promote brand loyalty and to incentive customers to instantly redeem their rewards from any device, and any time.
 Denis Huré, who is the author of “Loyalty: Looking Forward,”will be addressing leaders in the loyalty industry at Loyalty World in London next month about the the digital future of rewards and loyalty programs.
“In so many instances, traditional rewards programs have failed to catch up to the concept of reward relevance. While 68% of consumers still feel that loyalty programs can strengthen their relationship with a brand, they are also disenchanted with the high number of points needed for redemption, the lack of product variety, and the unwieldy redemption processes. Conversely, 48% of consumers spend more with a company that offers personally relevant rewards or deals, so it’s critical for loyalty programs to offer their members rewards that are relevant and easily redeemable.”
Lower Costs, More Choice
By offering a wide variety of digital content, companies can offer their customers the choice of relevant products they want such as music, games, software, and books, at a time of their choosing. Another good reason for companies to go digital? “Cost,” says Huré. The fulfillment costs are lower; therefore, redemption is quick and effective, even at low levels of point accumulation.
Digital rewards increase engagement and loyalty
Such programs offer controllable message content and instant measurability/CRM functionality, and deliver a different and effective solutionto help engage consumers in a compelling way. Digital content can be used to reward loyalty throughout the selling process—from supply chain partners to end consumers, as well drive sales promotions and incentive campaigns. Companies can also collect consumer data for up-selling and cross-selling and ultimately connect with consumers though social media channels.
Standing Out From the Crowd with the Cloud @ Loyalty World 2011, London
Denis Huré will be presenting “Standing out from the crowd with the cloud” at Loyalty World in London on November 15, 2011, and discussing the integration of cloud-based technologies and their impact on reward programs in the digital era, and embracing the digital era: what are the advantages of incorporating digital media into a reward strategy?
Now in its 9th year, Loyalty World is a unique conference designed to assist marketing execs from the world’s leading brands in understanding all the elements that go into designing a successful loyalty strategy. It's about understanding what loyalty actually means and the complex relationships and solutions that businesses need to put in place.
To learn more about the digital rewards programmes offered by the first club™, or to speak with Denis Huré, CEO and co-founder of the first club™, please email denis@thefirstclub.comor follow him on Twitter @DenisHure. For media inquiries or to arrange an interview, please contact Vanessa Horwell at Vanessa@thinkinkpr.com.
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About the first club™
the first club™is the first global solutions provider to present a new, better, and more effective way to offer rewards and build loyalty by delivering relevant, digital content that is instantly gratifying to today’s consumers. the first club™ digital solutions can enhance loyalty, promotions, incentives and any type of rewards programs by offering the latest in premium content that will engage consumers worldwide, with attainable low-level rewards. Consumers can redeem rewards instantly to access the very latest in digital content in 14 languages, including millions of music tracks, mobile phone apps, games, eBooks, audio books, and soon digital magazines, movies and TV shows to engage with their favourite brands. the first club™ solutions are easily integrated into existing loyalty and reward programs, are cost-efficient and scalable to encourage low level reward redemption, increase customer loyalty and create additional revenues for brands.
For more information, please visit www.thefirstclub.net, or the first club’s white label consumer site, www.thefirstclub.com. You can also follow the first club™ on:
Blog: http://thefirstclub.wordpress.com/
LinkedIn: http://www.linkedin.com/company/thefirstclub
Twitter: @thefirstclubcom
Facebook: www.facebook.com/thefirstclubdotcom
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