 |  | Hello {FIRST_NAME}, I hope you can make it to next week's Persuaders Pudding Club ( see below) On The Persuaders, Friday at 1pm on Dublin City FM 103.2, an interview with Justin Kirby of Word of Mouth Marketing Specialists - DMC
About Justin Kirby
Justin started his career in the mid-80s working on groundbreaking multimedia installation projects, including the famous Herbie Hancock video robotics models.
Justin founded CM consultancy Digital Media Communications (DMC) in 1994, and he co-founded the international Viral & Buzz Marketing Association in 2003.
He is co-editor and author of the 2006 book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’. |
Persuaders Marketing Podcast
PODCAST FEATURE
In association with AFA O'Meara Advertising
HAVE YOU DOWNLOADED YET???
Now you can listen straight away by clicking on the Link button below.
Most recent podcast- A special episode on Business Arts collaboration with Stuart Mc Loughlin of Business2Arts.
Listen to previous shows; click here |
|
Irish Sponsorship Summit  The Marketing Institute in association with the European Sponsorship Association (ESA) presents The Irish Sponsorship Summit.
Innovate for '08Tuesday 20 November 2007
Sponsor: Beauchamps Solicitors, Onside Sponsorship and RTÉ Television Sales
Location: Croke Park Stadium, The Ash Suite in the Cusack Stand
Date: 20/11/07
Time: 9.00am to 2.00pm - Lunch included
To Book a place at the Summit download a Sponsorship Summit booking form or contact Cecilia at cecilia@mii.ie or 01 2160 156
Click here |
Persuaders Pudding Club - reserve your place
I am delighted to announce that John Kearon, Chairman of groundbreaking UK online research company, Brainjuicer, will be speaking at the Persuaders Pudding Club on November 22nd from 5.30pm - 7.30pm in a city centre location. John is the Ernst and Young 2005 UK Emerging Entrepreneur of the Year. John is a graduate of Unilever's management programme, senior marketer at Elida Gibbs and one of London's youngest ever Advertising Planning Directors. John has already founded a successful marketing agency, Brand Genetics Ltd and is a popular speaker at research & marketing conferences all over the world.
Reserve a place by clicking the link below...
Reserve your place here |
|
ICT Ireland Event - Marketing in a Total Access World O'Reilly Hall, UCD, Tuesday, November 27th, 8.00am-1.00pm
Regis Mc Kenna one of the great thought leaders in the world of marketing, joins Michael Platt, Microsoft's Senior Strategist, to talk about how marketing as we know it is disappearing in what he calls a "total access world" enabled by Web2.0 technologies. Plus several Irish speakers.
Details on the link below
Click here for more |
|
November 29th, HSMAI Europe ' Demystifying the Internet' HSMAI Europe invites you to a half day workshop
with Iselin Skogland, Adminsitration Director, E-hotel Services, Norway.
The workshop will explore the impact of the internet on the hospitality industry. How customers booking habits, travel patterns and expectations have changed with the internet.
This workshop will dispel some of the mystery that may still surround the internet and help you become a more effective manager of this invaluable dist ribut ion channel.
Venue: Louis Fitzgerald Hotel, Newlands Cross, Naas Road, D22.
November 29th 14.00hrs - 17.00 hrs. €175, confirm via the events section at www.hsmai.ie
Get more information |
|
Ad you like it? An Irish Viral  This year's Sharks committee were underwhelmed at the attempts by Irish agencies to embrace the digital revolution - so much so in fact that they did not make an award in the newly created viral category.
So in a spirit of encouraging more creativity in this sphere, The Persuaders brings you this effort from Heinz here in Ireland. The 'Feed the Beast' campaign was developed by ICAN and is gathering some momentum, and I am sure you can pass an idle minute or two creating your own beast.
Take a look |
|
Great Marketing Blogs  With so many blogs out there, sorting the wheat from the chaff can be a bit challenging. So The Persuaders found the weekly ranking of top marketing blogs by Mark Collier very useful. Perhaps not surprisingly the top 25 is completely US centric. Seth Godin leads the list by a considerable distance. See how many you recognise....any others, especially Irish, you would like to draw to the attention of my listeners?
See the list here |
See the Media Show on your desktop ( in association with AFA O'Meara )
Yes, the Media Show is now available online at www.mediashow.ieand at this address you can access all the previous shows also in archived format.
On the Media Show this month we interview Jim Walsh of Walsh PR and International President of IPREX, we visit the Marketing Expo show and there is a review of the independent radio sector.
Click here for more |
|
Is advertising dead? Now that's an arresting headline.
Check out this interview from Ad Age's columnist Bob Garfield, speaking recently at an OgilvyOne summit in the US. Any divergent views out there?
click here |
 |
Tell me a story This e-zine reaches hundreds of the most influential people in Ireland today ...persuaders...communicators...the people who are the thought leaders in marketing communication.
Shouldn't you be reaching out to them?...we want to hear from you....send your press releases to us for consideration for the marketing digest at the end of this e-zine
have you a marketing vacancy you want to publicise or to let us know of new appointments or account wins....
PLUS.... with The Persuaders Marketing Podcast, THOUSANDS of professionals abroad with an interest in marketing can now hear your message too.
Contact me |
REFER A FRIEND
The Persuaders is Ireland's longest running business programme. Thank you for continuing to listen to the show each week.
Do forward this e.mail to your colleagues so they can sign up for this weekly programme notification and digest of marketing stories. You can simply fill in their e.mail address in the box below.
Also don't forget that you can now hear the programme, and all Dublin City FM programming on the internet at www.dublincityannaliviafm.com |
| If you no longer wish to receive these emails, please reply to this message with "UNSUBCRIBE ME" in the subject line or simply click on the following link:
Unsubscribe |
|
| |
