January 2010

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IN THIS ISSUE:

CASE STUDY:InterMedia Outdoors Reels In 350,000 Subscriber Email Addresses

How to Take the Risk Out of the Game

CASE STUDY: InterMedia Outdoors Reels in 350,000 Subscriber Email Addresses with FreshAddress... fishing canoe.jpg

What do you do when your email marketing universe is suddenly cut by 90%? This was the challenge faced by Intermedia Outdoors

("the Outdoor Group".) In January 2007 InterMedia Outdoors was purchased from Primedia Enthusiast Media Group by InterMedia Partners. Under Primedia, the Outdoor Group had the ability to market its products to a huge subscriber base, including 60+ magazines and websites outside of its group..... Full Article >>

Before You Send --- REACT!

The tech team at FreshAddress has been busy fine-tuning our services to provide our customers with the most accurate email technology available. Recently, FreshAddress was honored to receive the Direct Marketing Association's Future Innovators Award, which recognizes innovative advances made in the field of marketing. The DMA presented its award to FreshAddress, Inc. for our development of Real-time Email Address Correction Technology (REACT), which represents a leap beyond our existing Real-time Email Validation service. Full Article >>

How To Take The Risk Out of the Game: Controlling the Risk/Reward Curve Drives Bottom Line Success

FreshAddress co-founder and CEO, Bill Kaplan, was the founder and leader of the MIT Blackjack Team that took Vegas for millions and inspired the movie 21 and the national bestseller, Bringing Down the House. Bill shared his incredible experiences to illustrate how the business and risk management principles utilized to grow and manage his blackjack team can be applied successfuly to grow and run any business. To discover how to maximize your business performance while minimizing your risk, keep reading... Full Article >>

Upcoming Events:

Webinar

"What Saboteurs Are Hiding in Your Email Database?"

Thursday, Jan 21st 1:00-2:00pm EST

Email Evolution Conference

eec logo.jpg

Advance your Email List Management – Techniques that Work
Speakers: Austin Bliss, President, FreshAddress, Inc. with Karen Talavera, President, Synchronicity

February 2nd Miami, FL

Quick Tip:

“Don't repeatedly attempt to email bouncing addresses. This is the typical behavior of a spammer and can result in blocking or blacklisting issues.”

--Austin Bliss, FreshAddress

Have a tip you’d like to share?

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Ask The Email Expert:

Submit your database or email marketing question, and a FreshAddress Email Address Expert will respond to you directly.

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Do you have questions, comments, or article ideas? Please send them to Sandy Pochapin at marketing@freshaddress.com

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FreshAddress, Inc. is an industry leader in email database services. Founded in 1999, FreshAddress is the original developer and U.S. patent holder of email change of address technology (ECOA). Our other services include email appending, postal appending, email list cleaning, real-time email services and email database consulting. Visit us at www.freshaddress.com