WILL EMAIL MARKETERS "LIKE" THE NEW FACEBOOK SOCIAL INBOX?

By Sandy Pochapin, Marketing Manager

Late this fall, Facebook announced a new messaging service that combines all of a user’s message types – Facebook messages, emails, SMS, chat messages, etc. -- into a single bucket. Unlike current email platforms, however, that bucket would have 3 dividers, or more correctly, “folders” labeled messages, other, and spam. The Messages folder would receive messages only from Facebook friends. The “Other” folder is for messages from everyone else (e.g. marketers sending newsletters, sale notices, special offers, coupons, etc.) and the "Spam" folder is for (what else?) spam. As a result, marketers will need a “friends” strategy because if a customer/prospect doesn’t put you on their “friends” list, you won’t get into their preferred folder.

The More Things Change…

Now, you can put your head down and hope Facebook’s messaging concept doesn’t catch on, but have you ever heard of MySpace? You know--- the “original” social networking site that laid off 1000 people in recent weeks? My point is that it’s better to be prepared than to be caught short, particularly since social networking usage has risen from 35% in 2008 to 61% in 2010 among all online American adults...Read Full Article

THE $36B OPPORTUNITY...WHAT'S NEXT?

by Andy Cruickshank, Senior Account Executive

AC headshot smaller size

With retailers and analysts alike crowing about 2010 holiday online sales, one thing is clear: shoppers went online, liked what they found, and bought.

MasterCard Advisors SpendingPulse reported that online holiday sales exceeded $36B representing 5.5% growth over the same period last year and including six $1B sales days. Descriptions of online merchants’ holiday seasons justifiably were loaded with glowing adjectives and descriptive phrases like: soaring, feverish pace, healthy revenue gains, robust growth, hot start. This bodes well for a healthy 2011!...Read Full Article

PARTNER INSIGHTS:

SPAMTRAPS AND HONEYPOTS

AND HOW TO AVOID THEM

Email money 2

In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues.

Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a couple of questions of interest to our readers. We asked Gregg for his insights on how spamtraps and honeypots work, and how marketers can keep their lists clean and compliant by avoiding them.

FreshPerspectives (FP): What category of email addresses now constitutes the bulk of spam traps and honeypots in use today? How do the ISPs or Spamhaus track these?

Gregg: ISPs and spam tracking services like Spamhaus rely on spamtraps and honeypot addresses to catch spammers.

The bulk of the spamtraps and honeypots in use today are dormant email accounts and closed domains. ISPs review their list of members every year and disable accounts that have been inactive for a long period of time.

To see what else Gregg had to say...Read Full Article

	January 2011 >> SUBSCRIBE >> UPDATE >> SHARE WITH A FRIEND >> CONTACT US
In this Issue: Will Email Marketers "Like" the New Facebook Social Inbox? The $36B Opportunity...What's Next? Partner Insights: Spamtraps and Honeypots and How to Avoid Them
WILL EMAIL MARKETERS "LIKE" THE NEW FACEBOOK SOCIAL INBOX? By Sandy Pochapin, Marketing Manager Late this fall, Facebook announced a new messaging service that combines all of a user’s message types – Facebook messages, emails, SMS, chat messages, etc. -- into a single bucket. Unlike current email platforms, however, that bucket would have 3 dividers, or more correctly, “folders” labeled messages, other, and spam. The Messages folder would receive messages only from Facebook friends. The “Other” folder is for messages from everyone else (e.g. marketers sending newsletters, sale notices, special offers, coupons, etc.) and the "Spam" folder is for (what else?) spam. As a result, marketers will need a “friends” strategy because if a customer/prospect doesn’t put you on their “friends” list, you won’t get into their preferred folder. The More Things Change… Now, you can put your head down and hope Facebook’s messaging concept doesn’t catch on, but have you ever heard of MySpace? You know--- the “original” social networking site that laid off 1000 people in recent weeks? My point is that it’s better to be prepared than to be caught short, particularly since social networking usage has risen from 35% in 2008 to 61% in 2010 among all online American adults...Read Full Article THE $36B OPPORTUNITY...WHAT'S NEXT? by Andy Cruickshank, Senior Account Executive With retailers and analysts alike crowing about 2010 holiday online sales, one thing is clear: shoppers went online, liked what they found, and bought. MasterCard Advisors SpendingPulse reported that online holiday sales exceeded $36B representing 5.5% growth over the same period last year and including six $1B sales days. Descriptions of online merchants’ holiday seasons justifiably were loaded with glowing adjectives and descriptive phrases like: soaring, feverish pace, healthy revenue gains, robust growth, hot start. This bodes well for a healthy 2011!...Read Full Article PARTNER INSIGHTS: SPAMTRAPS AND HONEYPOTS AND HOW TO AVOID THEM In this issue we return to our “Partner Insights” series, which we hope will provide you with answers to some of your most vexing issues. Your roving reporter had an opportunity to sit down (over email, of course) with Gregg Hanson, Manager of Support Services at NetAtlantic and ask a couple of questions of interest to our readers. We asked Gregg for his insights on how spamtraps and honeypots work, and how marketers can keep their lists clean and compliant by avoiding them. FreshPerspectives (FP): What category of email addresses now constitutes the bulk of spam traps and honeypots in use today? How do the ISPs or Spamhaus track these? Gregg: ISPs and spam tracking services like Spamhaus rely on spamtraps and honeypot addresses to catch spammers. The bulk of the spamtraps and honeypots in use today are dormant email accounts and closed domains. ISPs review their list of members every year and disable accounts that have been inactive for a long period of time. To see what else Gregg had to say...Read Full Article	Upcoming Events: Everything You Always Wanted to Know About Email Appending But Were Afraid to Ask Thursday, January 27th 1:00-2:00pm EST REGISTER Miami, FL Tuesday, February 1st Changes, Innovations and New Strategies for Email List Growth Speakers: Austin Bliss, President & Co-Founder, FreshAddress, Inc.; Leslie Linevsky, Co-Founder, Catalogs.com; Heidi Schultz-Berns, Marketing Manager, Allstate Insurance; Karen Talavera, President, Synchronicity Marketing Moderated by: Amy Bills, Director - Demand Generation, Bulldog Solutions Quick Tip: 80% of those who check email through a mobile device do so on an iPhone. Ask the Email Expert: Woody Breen, Media Mgr. at Family Dollar, recently asked us the following question: Q: Can you recommend some online classes in digital media? A: We suggest the DMA's "Digital Starter Kit" -- up to six hours of free (for DMA members) online digital training in Social Media, Mobile Marketing, Email, and Search. WE LOVE REFERRALS! If you are pleased with your experience with FreshAddress and have a colleague or former co-worker whose business might benefit from our services, we'd love to hear from you! Please let your account executive know or email us at marketing@freshaddress.com
Privacy: FreshAddress respects and protects your privacy and does not sell or exchange email addresses or any personal contact information provided during the registration process, unless explicitly approved by the user. Full Privacy Policy © 2011 FreshAddress, Inc. All rights reserved. You may forward this email in its entirety, but you may NOT post or reproduce any of its content elsewhere. FreshAddress, Inc. is an industry leader in email database services. Founded in 1999, FreshAddress is the original developer and U.S. patent holder of email change of address technology (ECOA). Our other services include business-to-consumer email appending, business-to-business email appending, real-time email address correction technology (REACT), real-time email and postal appending, and email database consulting. Visit us at www.freshaddress.com