March 2010

>> SUBSCRIBE
>> UPDATE • UNSUBSCRIBE
>> SHARE WITH A FRIEND
>> CONTACT FRESHADDRESS

IN THIS ISSUE:

CASE STUDY:ASPCA Sheds Dog-eared Donor Email Addresses with ECOA

What Emailers Could Learn from "Desperate Housewives"

Who's on Your Website?

CASE STUDY:

ASPCA Sheds Dog-eared Donor Email Addresses

with ECOA

Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem.

ASPCA decided it wanted to address its problem with undeliverable emails head-on. The organization knew that its donors and members were constantly changing email addresses, making it difficult to easily stay in touch... Full Article >>

What Emailers Can Learn from "Desperate Housewives"

Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot.

On the other hand, just arriving on someone’s porch and barging in with barely an introduction could taint your relationship forever. Worse yet, you might never develop a relationship at all (or get to live through the rest of the season if you’re too much like Edie Britt)...Full Article >>

Who's On Your Website?

In business today, capturing valuable data about potential customers who have shown enough interest to pay an initial visit to your website is vital.

Marketing and ecommerce professionals try to do whatever they can to entice “drive-by” visitors to return to make purchases, to provide information that will help to facilitate future sales efforts, and to recommend other like-minded buyers. So what could be more perfect than the ability to identify visitors who’ve just “stopped by” but haven’t registered or left any identification? This would enable you to message them immediately after they leave your site – or better yet, to serve appropriate web pages or ads to them while they’re still visiting... Full Article >>

We'd Like to Hear From You!

Would your company like to partner with FreshAddress to produce a case study or webinar about the success you've had with your project's results? If so, we'd like to hear from you! Contact Sandy Pochapin at marketing@freshaddress.com for more details.

Upcoming Events:

"How do you spell "Success?"

Successories spells it

"B2B Email Append"

Thursday, March 25th

1:00-2:00pm EST

REGISTER

Quick Tip:

Have an Exit Strategy

If people on your email list stop opening or clicking through, set a non-response limit for when you'll stop sending them emails. ISPs now consider your overall open and click-through rates to determine your reputation.

Ask The Email Expert:

Q. What is the typical "bounce rate" threshold used by ISPs to determine whether or not to block your emails?

A. Ten percent (10%)

If you send 100,000 emails, and over 10,000 are undeliverable, it's very likely that the balance of your campaign will be blocked. Some ISPs have been known to use thresholds as low as 5%.

Ask The Expert >>

Submit your database or email marketing question, and a FreshAddress Email Address Expert will respond to you directly. If we use your tip in FreshPerspectives, you'll receive a Barnes & Noble

gift card!

Do you have questions, comments, or article ideas? Please send them to Sandy Pochapin at marketing@freshaddress.com

If you find this information valuable, please share it with a friend.
Subscribe to this newsletter • Update your email address • Unsubscribe from this newsletter

Privacy: FreshAddress respects and protects your privacy and does not sell or exchange email addresses or any personal contact information provided during the registration process, unless explicitly approved by the user.
Full Privacy Policy

FreshAddress, Inc. is an industry leader in email database services. Founded in 1999, FreshAddress is the original developer and U.S. patent holder of email change of address technology (ECOA). Our other services include business-to-consumer email appending, business-to-business email appending, real-time email address correction technology, real-time email and postal appending, and email database consulting. Visit us at www.freshaddress.com

	March 2010 >> SUBSCRIBE >> UPDATE • UNSUBSCRIBE >> SHARE WITH A FRIEND >> CONTACT FRESHADDRESS
IN THIS ISSUE: CASE STUDY:ASPCA Sheds Dog-eared Donor Email Addresses with ECOA What Emailers Could Learn from "Desperate Housewives" Who's on Your Website?
CASE STUDY: ASPCA Sheds Dog-eared Donor Email Addresses with ECOA Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted to address its problem with undeliverable emails head-on. The organization knew that its donors and members were constantly changing email addresses, making it difficult to easily stay in touch... Full Article >> What Emailers Can Learn from "Desperate Housewives" Our ingrained social skills guide us well when we want to befriend a new neighbor. If you’re particularly charming like Bree of “Desperate Housewives”, you know that a polite introduction, a smile, and a basket of muffins can be a wonderful way to get your relationship off on the right foot. On the other hand, just arriving on someone’s porch and barging in with barely an introduction could taint your relationship forever. Worse yet, you might never develop a relationship at all (or get to live through the rest of the season if you’re too much like Edie Britt)...Full Article >> Who's On Your Website? In business today, capturing valuable data about potential customers who have shown enough interest to pay an initial visit to your website is vital. Marketing and ecommerce professionals try to do whatever they can to entice “drive-by” visitors to return to make purchases, to provide information that will help to facilitate future sales efforts, and to recommend other like-minded buyers. So what could be more perfect than the ability to identify visitors who’ve just “stopped by” but haven’t registered or left any identification? This would enable you to message them immediately after they leave your site – or better yet, to serve appropriate web pages or ads to them while they’re still visiting... Full Article >> We'd Like to Hear From You! Would your company like to partner with FreshAddress to produce a case study or webinar about the success you've had with your project's results? If so, we'd like to hear from you! Contact Sandy Pochapin at marketing@freshaddress.com for more details.	Upcoming Events: "How do you spell "Success?" *Successories spells it* *"B2B Email Append"* Thursday, March 25th 1:00-2:00pm EST REGISTER Quick Tip: Have an Exit Strategy If people on your email list stop opening or clicking through, set a non-response limit for when you'll stop sending them emails. ISPs now consider your overall open and click-through rates to determine your reputation. Ask The Email Expert: Q. What is the typical "bounce rate" threshold used by ISPs to determine whether or not to block your emails? A. Ten percent (10%) If you send 100,000 emails, and over 10,000 are undeliverable, it's very likely that the balance of your campaign will be blocked. Some ISPs have been known to use thresholds as low as 5%. Ask The Expert >> Submit your database or email marketing question, and a FreshAddress Email Address Expert will respond to you directly. If we use your tip in FreshPerspectives, you'll receive a Barnes & Noble gift card!
Do you have questions, comments, or article ideas? Please send them to Sandy Pochapin at marketing@freshaddress.com If you find this information valuable, please share it with a friend. Subscribe to this newsletter • Update your email address • Unsubscribe from this newsletter Privacy: FreshAddress respects and protects your privacy and does not sell or exchange email addresses or any personal contact information provided during the registration process, unless explicitly approved by the user. Full Privacy Policy © 2010 FreshAddress, Inc. All rights reserved. You may forward this email in its entirety, but you may NOT post or reproduce any of its content elsewhere. FreshAddress, Inc. is an industry leader in email database services. Founded in 1999, FreshAddress is the original developer and U.S. patent holder of email change of address technology (ECOA). Our other services include business-to-consumer email appending, business-to-business email appending, real-time email address correction technology, real-time email and postal appending, and email database consulting. Visit us at www.freshaddress.com