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Deliverability and Your Email Campaigns - What You Need to Know

As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It's not only infuriating it's time consuming as well.

On top of this, phishing and spoofing are even more infuriating to us since that's just plain illegal. Phishers are those people that act as a legitimate company you may or may not do business with and "spoof" the from address to make it look like that legitimate business. How many of us have clicked on a link from our bank, eBay, or another legitimate company asking us to "update our information" which may include our credit cards?

Click here to find out what you need to know about deliverability 

   ALSO IN THIS ISSUE 

• FREE & Low Cost Biz Tools
• Obama's Small Biz Stimulus Package
• Using Scarcity to Get More Business
• What's Happening Now in the Lounge
• LiveDemo Schedule
• Direct Mail Postcard Success
• Did You Know?
• People Love Us on Yelp
• Find VR on Facebook
   & Twitter

LiveDemo Schedule

Have a question about one of the VerticalResponse tools? Or do you just need a refresher on how something works?

Join us for a LiveDemo:

How to Use VerticalResponse  

• Tuesday, March 24 (That's Today!)
• 10am PDT 

Direct Mail Postcard Success

Did You Know?  

VerticalResponse has a whole list of recommended biz tools. These tools range from the smartest, most affordable way to provide customer service support and email management to a fully integrated pay per click marketing platform.

Click here to read more

Also, visit the Lounge to see a description of each tool we recommend.

People Love Us on Yelp

This week VerticalResponse received our "People love us on Yelp" sticker and online badge. 

Check out our reviews! 

Find VR on Facebook & Twitter

 

FREE & Low Cost Tools We Found (And Use) To Help Your Business

I'm taking a break from writing about email marketing to tell you about some very cool online tools you might try to put to work for your business. We know that you like online tools that are easy to use and affordable, so we took that into account when we made these fantastic recommendations, plus we use a lot of these tools for our business.

Vontoo Express - Outbound Voice Messaging

You may have received a short voicemail from VerticalResponse when you signed up to use our service. We welcome you, we tell you how to get started and ask if you'd like to talk to someone immediately. That's what we use Vontoo for.

Click here to learn more about Vontoo

Email Center Pro - Get Control of Your Customer Service Emails

This service is a must-have for any small business communicating with their customers through email, and that's pretty much all of them.

Click here to see an example for why Email Center Pro is great

Click here to read about two more great tools

Obama's Small Biz Stimulus Package

This week our President talked about getting some much needed cash in the hands of struggling small businesses as soon as the end of this month. After all, a majority of all employers in the US are small businesses so they should be getting some help. But hey, we know that, we live it every day.

Hey, Obama needed to do something since he touts that he's our guy for Main St. not Wall St. right? Yet AIG has already been given $170 billion and are now paying out Executive bonuses to the tune of $165 million. Not to mention that other large companies are being bailed out like Bank of America, Citigroup and JPMorgan Chase, many of which got us into this mess in the first place. It's clearly time to get the country back to work and one way to do that is by helping small businesses. But will it happen?

Click here to read what will happen

Using Scarcity to Get More Business

You see them all the time, offers in stores and online that have limits attached to them. Whether there's a limit of one per customer or three, it does catch your eye, admit it! Using scarcity to motivate people to not just buy a product in the first place but perhaps even buy more of a product can work for any business. Perhaps a customer was only going to buy one item from you, but you've only produced 300 of them. Do you want to sell them all? Of course, so why not try telling your customers only 300 were produced and they can only buy four. You may have just increased your average order size by 3 times. 

In a book called Going Broke: Why American's Can't Hold Onto Their Money, by Stuart Vyse, a study in Iowa showed that when consumers are given a limit, in this case 12 cans of soup vs. 4 cans of soup, they bought significantly more when presented with the 12 can limit than with the 4 can limit.

Click here read more of the story

What's Happening Now in the Lounge...

The VerticalResponse Marketing Lounge is a community of over 4,200 small businesses interacting with each other. Join in some of the forums to help you become a better email marketer: 

• How do you decide on a title for your email so that you get a good response rate?
• Clients updating their profile
• Google analytics and VerticalResponse
• How to market a new small business effectively without spending much

 There's much more going on, so join today, it's free