API Newsletter

Integration Spotlight: Shopify

Using Shopify's Webhooks and the VerticalResponse API, any of Shopify's customers can easily send their end-users' email address as well as any additional information directly to their VerticalResponse account. During the checkout process, the end-user can click on a check box which will automatically send over their contact information to the respective mailing list. It was first created for eVisu, and Lachlan Laycock (kennedia.com) developed the source code and posted it on Shopify Wiki. Want to et the code? You can find it here.

Lachlan's comments:  "Integration was a piece of cake once API access is applied to the VerticalResponse account you're using (usually within 24hrs). Learning how to use the API was easy given that the documentation explains each call and provides a code snippet as well. We find the API to be very responsive and fast, so it hardly feels like we are connecting to an outside service."

This type of integration can help save customers time, "The benefits for my clients are multiple. They can easily and affordably grow their contact list, and thereby increase their online marketing efforts reach and effectiveness. Clients love to have their newsletter signup contact go straight into a list, ready for them to send mails to - no fussing around with importing and exporting. Super easy." states Lachlan.

If you would like more technical information on how to submit information directly into your VerticalResponse account, see our Tips and Tricks section below.

  ALSO IN THIS ISSUE 

• Feature: List Segmentation
• Integration Tips & Tricks
• Notification Contact List
• Did you know?

Do you have an integration that you would like to be highlighted in our newsletter? Send an email to api-support@verticalresponse.com and let us know!

Notification Contact List

Do you have an API enabled account and would like to be notified if we are having issues with our API? 

If you're using another email address other than your VerticalResponse login username, simply send an email to api-support@verticalresponse.com with the username for the account and the email address where you you want to receive updates. 

Did you know?

You can manage your Media Library through the API? Check out the documentation to find out how.

Feature: List Segmentation

What is segmentation?

The ability to create a sub-set of a list based on specific parameters. You can create three different types of segments in our feature: list, campaign and saved segment.

Parameters that can be used in these types of segments:

• List
  Default and Custom fields.
• Campaign
  Open, click, did not open, did not click, nonresponders

How can the API help with segmentation?

Depending on the frequency that your organization uses our segmentation feature, you can create a scheduled task to run before your org's next campaign deployment, such as:

• Update master list with new member records and update current member records
• regenerate the saved segment
• create a new list based on the segment's most up to date results
• Delete existing segment list (you can always recover this from the recycle bin) to reduce clutter. 

Integration Tips & Tricks

What's the best way for me to allow my customer to submit their data directly to my account?

There are a couple of ways that you can allow this, depending how you want your customer to submit their data.

Scenario: Shopping Cart and Website

During the shopping cart checkout process, you can include a checkbox that would allow your customers to add themselves to your mailing lists. 

Solution 1: Use form values

• Level of difficulty: easy
• Description: Using a VR opt-in form, you can use the form field names and values to POST data to our system without having to use that specific form.
• Advantage:
  • You won't need to use the API or learn how to use it.
  • Your customer will go through the Double opt-in process.

Solution 2: Using the API

• Level of difficulty: medium
• Description: Using the method addListMember() you can push that data over to us.
• Advantage:
  • Customer will only go through the single opt-in process.