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In Tough Times...What Do Clients Expect 

RSW's 2008 "A Client's Perspective on Agencies" Survey is in and is available for download:  (www.rswus.com/surveys)

A record 184 Marketers from companies small and large (across a range of different industries) responded to this year's survey.

Clients provide very direct and useful advice to agencies on how to best market themselves and how to improve their chances when presenting to win business.

Like every RSW survey, we provide perspective and counsel to help you better your position as you head into a rough and tumble 2009. 

So you think finding qualified meetings is tough...try closing the deal after the meeting!

Too many clients come out of meetings highly enthusiastic, but quickly lose interest when the prospect doesn't get back to them right away or if they ask the agency to stay in touch.  

Here are five steps to better your chances after your initial meeting.  

Click here for perspective>> 

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Happy Holidays from the RSW Team! 

Wishing You a Successful 2009!

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                                                                                      Looking for Insights on How to Build a Better Business Development Program Inside Your Agency? 

Check out our new blog:

http://thecobblerschildren.blogspot.com/ 

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Measure your Agency Brand Potency Index now

The Agency Brand Potency (ABP) Index measures the strength of your agency's brand and business development efforts relative to over 100+ other agencies throughout North America.  

We provide benchmark comparisons and recommendations on how to address issues/opportunities.

Contact us for more information:
mark@rswus.com or call 513-559-3101
RSW Wins Fast 55

Fast 55

RSW named the 12th fastest growing private firm in Cincinnati. 

Thanks to our clients across the nation for all your support.

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RSW Doors Opened in '08

Part of our success is driven by our team's ability to open up doors across a range of industries - in companies large and small - targeting some of the top marketing executives in these organizations.

Click here to see a small sample of our success>>

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RSW is pleased to announce four new clients coming on board in December:
BIG
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