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Tourism Tasmania
Issue 386 - 26 June 2014

In this edition:

Changes to Tourism Tasmania

The Tasmanian Government recently announced that from 1 July Tourism Tasmania will become a stand-alone State Authority, with a focus on marketing Tasmania and working towards achieving the Government’s goal of increasing the number of visitors coming to the state to 1.5 million per annum by 2020. As part of the change, the Tourism Tasmania Board and CEO John Fitzgerald will now report directly to the Minister for Tourism, Premier Will Hodgman. While there currently are three vacant Director positions on the Tourism Tasmania Board, including the position of Chair, the State Government has already called for Expressions of Interest for these positions, and we look forward to providing more details soon in relation to the appointment of the new Directors. Please note that all staff contact details including telephone numbers, email addresses, our corporate website and Twitter username @tourismtasmania will remain the same.

MyTigerTOUR workshops

Tourism Tasmania is changing the way it manages its TigerTOUR database and is holding information sessions around Tasmania to introduce operators to the new approach. Tourism Tasmania is holding the information sessions in partnership with Tasmania's Regional Tourism Organisations to show operators how they can log in to the new MyTigerTOUR interface and update their listing online. The next round of workshops will be held in and around Hobart between 1–7 July. For more information on the new approach as well as details on the next round of workshops see MyTigerTOUR.

Development opportunities for Tasmania’s wilderness areas

Expressions of interest (EOI) are being invited from investors with ideas for tourism developments in Tasmanian Wilderness World Heritage Area and national parks. The Tasmanian Government is looking for developments that broaden the range of exciting and unique experiences on offer in Tasmania while maintaining the integrity of the state's natural areas. The proposal may be an activity at a specific location or it may be a nature-based, resort-style accommodation. It might include walking tours, helicopter flights, mountain bike riding, river cruises, new interpretive experiences or luxury camping escapes. The first round of EOI proposals is open from now until 21 November 2014. For more details see the Invest Tasmania website.

Domesticate Research

Domesticate is a regular annual tourism survey that helps uncover some of the reasons why people travel within Australia. This cutting edge research provides valuable insights into the views and behaviour of Australians and can help businesses better market their product to a domestic audience. The research is undertaken by leading global market research company TNS with support from Tourism Australia. See a summary of the latest Domesticate Research [PDF 405KB].

Corroboree Greater China Trade Event

Tourism Tasmania is attending Tourism Australia's first ever Corroboree Greater China trade event on the Gold Coast this week from the 25-27 June.  This new Australian-based travel trade event is held exclusively for qualified Aussie Specialist agents from Mainland China, Hong Kong and Taiwan and will be attended by around 300 front-line retail agents who sell Australia as a preferred long-haul destination to Chinese travellers. This event is a great opportunity to train agents and strengthen their knowledge of Tasmania and Tasmanian products. Operators interested in working in our international markets in future should contact

Tasmanian Tourism Industry Conference – Register now

Register now for one of Australia's best tourism conferences. This year's TICT conference theme is Tasmania on a Plate and will see a great line up of internationally recognised speakers including Alla Wolf-Tasker, a living legend for food, tourism and destination dining and Peter Doyle, an icon of Sydney seafood cuisine. Also included is a conference trade show at Albert Hall with exhibitions and special offers and the closing conference dinner. For further information and to register see Tourism Industry Conference.

Tourism Northern Tasmania's Forums and Workshops

Tourism Northern Tasmania, in partnership with the TICT, THA, Local Tourism Associations and Tourism Tasmania, has released a calendar of events including forums, workshops and other essential dates for tourism businesses in Tasmania's north. The range of programs is designed to address industry development priorities identified under the Northern Tasmania Destination Management Plan. For details see the calendar of events.

TigerTOUR updates

The following new products were added to the TigerTOUR database.


Tourism Tasmania's product consultants can help you update your business details. For more information email or phone 616 55286.

Coming events

Festival of Voices
Celebrating the power of the human voice
4-13 July, 2014

Taste of the Tamar – Hobart
Premium cool-climate wines from the Tamar Valley
19-20 July, 2014

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Tourism Tasmania
Level 2 22 Elizabeth Street
Hobart, Tasmania 7000

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