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Should I cut my spend on marketing in a recession?
Its in the papers, its on the news, everywhere we turn we hear about the 'credit crunch', the 'global financial crisis', the 'recession'.
Perhaps you think now is the time to slash the marketing budget to save costs? No - don't do it!!
For an explanation why you should stand firm at this time, click here
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Deciding on a marketing budget
So how much should you spend on marketing? Where do you start?
This will often depend on your industry and your goals; however the following are 3 approaches you could consider.
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percentage of sales
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competitive parity
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task oriented
Click here to read more
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 Introducing: Trish Leak, Consultant
Spanning 15 exciting and challenging years, Trish has amassed extensive marketing and business management experience in both Australia and the UK.
Trish has a Bachelor of Management, majoring in Marketing, from the University of South Australia.
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