January
In This Issue
Welcome to the January edition of News from Sue Henry
Happy New Year! This month we ask the thought provoking question "Do you have a theme to inspire you for the year?" we review the classic "Guerrilla Marketing - Secrets for Making Profilts From Your Small Business" by Jay Conrad Levinson.
Do you have a theme to inspire you for the year?
The start of the new year always heralds a fresh approach in my business, I love setting new goals and looking for the methods that I will use to approach the year ahead. Putting into practice the things that I have learnt from the previous year. This year I've set myself the theme of 'Accelerate 08'
For the past few weeks I've been working with a client on a marketing campaign to launch a new aspect to their business for 2008 and have been impressed by how she and her team are approaching the task, the looming deadline and the year ahead. As the leader of the business the Managing Director sets the theme for business each year and then sets out to enagage her staff in the significance of the theme to both the business and the individuals working in the business.
The theme for the year helps to inspire eveyone involved in the business to work together towards the same goal, speak a common language in the business and work together to achieve their individual and team goals. I've even found myself referring to their theme in my discussions with them. The theme permeates everything they do setting up in everybody's mind that there is a year of success and greatness ahead of them.
Adopting the philosophy from my client I started to ask myself what 'accelerate 08' really means to me and the business, and for me it's as simple as 'what can you do today to improve your results?' I've discovered that each time I mention 'accelerate 08' this question automatically pops into my head. Since I started using the theme I have developed 1 new service for the business and rebranded two products that sales have already increased by a startling 50%! (Have I mentioned that I love 'accelerate 08'?)
Simple ways you can incorporate your theme into your daily activities
Incorporate your theme with some of these action ideas; include your theme in your signature panel in emails, include 'your theme' stickers on all of your mailings, use it when speaking with your staff, accountant, mentor, coach and other interested parties in your business. Make a sign and place in front of your desk as a daily reminder, change the introduction message on your mobile phone, change your screen saver. Most importantly if you adopt a theme to inspire you this year.. ensure you take action on it!
Take Action
Take action today with one of these ideas..
Brainstorm relevant themes for your business, some I have heard so far include:
'great in 08'
'teamwork makes the dream work'
'sales = more leisure time'
'2000 and great'
'easy peasy sales'
Incorporate the theme into all that you do!
Book Review - "Guerrilla Marketing - Secrets for Making Profilts From
Your Small Business" by Jay Conrad Levinson
This book first published in 1994 still has some very relevant marketing ideas for small business today. I love the premise of this book and it's opening line "Marketing Is Everything you do to promote your business". The book is full of great suggestions for telephone marketing, sales letters, advertising, direct marketing methods, PR and loads more. It is an easy read with a great index to find the most relevant information for you. I recommend that you buy the book (simply click on the book image) and implement the strategies suggested and accelerate your business.
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One last thing...
"The only way of finding the limits of the possible is by going beyond them into the impossible.
- Arthur C. Clarke"
Have a great month and Accelerate 08!
Sue Henry
PH: 1300 88 5650
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