| Click to view this email in a browser | News & Events | April 2009 |
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IN THIS ISSUE:
* How HIP Is Your Revenue and Product Mix?
* What Future Leaders Are Saying * HIP Alumna Named to Fellowship at Hitachi Foundation Program to Improve Business * Finding Summer Interns - How HIP Can Help * Make Your Portfolio & Organization More HIP
Wall Street analysts and institutional investors examine sales growth, international sales, product mix and business unit ups and downs. All of these are financial in nature, and critically important to an enterprise's economic prosperity. But those metrics can also be lagging or incomplete. Products that are "HIP" generate both Human Impact + Profit TM, because they are designed that way from the start, screened along those criteria during research, development and launch, and deliver a core environmental, social or human benefit to customers, while making money for shareholders. Yes, they Do Good AND Make Money. At PepsiCo, CEO Indra Nooyi is integrating a business strategy of "Profit With Purpose," which includes initiatives in health and nutrition, environment and people. PepsiCo is now tracking its product revenue in the categories of "good for you" (like Tropicana, Quaker Oats, SunChips, Naked Juice, SoBe and Ethos Water) and "fun for you" (like Doritos and Mountain Dew). At last count, Pepsi's "good for you" products represented 30% of its revenue, which it expects to increase over time (though the Q1 2009 earnings presentation highlighted a "maniacal" focus on cash). Pepsi is a top performer in HIP ratings - and Q1 2009 return on equity is over 40% - which has enabled it to outperform the S&P and Dow indices. CONTINUE READING TO LEARN ABOUT GE'S $17 BILLION REVENUE IN ECOMAGINATION PRODUCTS What is YOUR HIP revenue share? Most companies still don't know exactly. HIP's five categories of impact (health, wealth, earth, equality, trust) are based on solving human problems that are highlighted by Maslow's hierarchy of needs, like: = Health: Obviously, the mission of health care is healing patients and encouraging wellness. Data mining technologies help Cardinal Health's MedMined help track outcomes, and support pharmacies in managing complexity. An example of a Health+Earth product is Hospira Inc.'s VisIV, a new IV solution container resulting in 40%-70% less waste than similar products. = Earth: Innovative materials companies are pioneering environmental breakthroughs: PerkinElmer's suite of sensor products (in industrial, auto and safety) annually reduce 22 million tons of carbon emissions. Allegheny's grain-oriented electrical steel (GOES) is used in lightweight and eco-efficient equipment, saving energy and emissions. Ball's award-winning 100% recyclable, lower-weight-than-glass wine bottle that uses both product and process innovations to drop the overall footprint and cost over its lifecycle. Juniper's new routers save 30% energy and half the data-center space, and Tellabs 5500 digital cross-connects drop energy usage 85%. CONTINUE READING TO SEE MORE HIP PRODUCTS MADE BY S&P 500 COMPANIES WITH HUMAN IMPACT + PROFIT This strategic view about solving human problems focuses innovation and R and D on the most pressing opportunities - which also creates loyal customers, engaged employees, and committed suppliers. These products also tend to be first to market, higher margin, market-share grabbers and have the potential for long-term profitable lines of business. Can you be a HIP Conglomerate? One example of a multi-impact company is McGraw-Hill. While many recognize its affiliation with textbooks, McGraw Hill (a multi-generational family controlled company) owns several lines of business across all five HIP human impacts. = Health: Harrison's Practice is a mobile resource that provides doctors and nurses with the latest medical advances and knowledge via the web and hand held devices, which can be used with patients more easily than books. = Equality: iSpeak is a device that turns an MP3 player into a portable translation device, while Acuity is an accountability testing program for public schools. LEARN MORE ABOUT MCGRAW-HILL'S VERY HIP PRODUCT PORTFOLIO How much of YOUR revenue is HIP? How is your company solving human problems for profit? What is your strategy for creating Human Impact + Profit? = Contact us to advise you on how to create more HIP products and generate more HIP revenue - and share your successes with us at HIPrevenue@HIPinvestor.com = Finally, THANKS! to all the HIP portfolio research associates who have contributed to the 500+ companies that HIP Investor has researched across Products, Human Impact (health, wealth, earth, equality, trust), Management Practices -- and how they drive Profit.
GLOBAL SOCIAL VENTURE WINNERS -FROM INDONESIA TO NEW ZEALAND
The Global Social Venture Competition (GSVC)is celebrating 10 years of inspiring MBAs to create a business that is both profitable and creates positive human impact. GSVC was co-founded in 1999 by five Haas MBAs at Berkeley's business school, including Sara Olsen of SVT Group (nominated as one of America's Most Promising Social Entrepreneurs by Business Week.) This year's grand prize winner (with a $25,000 prize) is EcoFaeBrick, a team of Indonesian MBA students from Prasetiya Mulya Business School, working with an in-country entrepreneur, to make lower-cost, higher-performance ceramic bricks from excess cow dung. Partnerships have been built with Habitat for Humanity and a local developer. GSVC also rewards quantifiable Social Impact Assessments, and this year's winner is BrightMind Labs from New Zealand, launching online gaming software to help manage mental health and autism in youth. Both winners advanced from GSVC's Southeast Asia region, led by Thammasat University Professor Ed Rubesch and program manager Pattraporn "Dao" Yamla-or. Their program engaged several dozen reviewers from all sectors (business, social, government, media, academia) to evaluate hundreds of plans - including entrants from Thailand, Malaysia, Philippines, Singapore, Cambodia and Viet Nam. (The regional judges included HIP's CEO R. Paul Herman and SVT Group's Founding Partner Sara Olsen.) Previous winners of the GSVC that continue to scale while blazing new paths include fair-trade innovator World Of Good, healthy school lunch provider Revolution Foods, and eco-efficient MicroEnergy Credits Corporation. READ MORE DETAILS ABOUT THE COMPETITION - BY CHANGE.ORG'S NATHANIEL WHITTEMORE
QUANTIFY YOUR CARBON - AND FIND NEW VALUE: FREE WEBINAR REPLAY
How can counting carbon boost your bottom line? Climate Earth and HIP Investor's FREE webinar shows you how -- with compelling case studies of S&P 500 companies that are generating higher profits from more systematic carbon accounting - resulting in revenue growth, cost reductions, tax benefits and brand enhancement
FUTURE LEADERS SPEAK UP: In late 2008, Net Impact in partnership with the Aspen Institute Center for Business Education, gathered the opinions of 1,850 MBA students, representing over 80 graduate business programs. Interesting findings include:
READ THE VIEWS of 1850 MBAs HERE Also, LISTEN to Net Impact's ISSUES IN DEPTH on the Web or download an MP3 file - speakers include Burt's Bees, eBay, McDonald's, Citigroup and HIP.
HIP ALUMNA UPDATE: JENNY HARMS Congratulations to Jenny Harms, a former HIP analyst, who recently joined The Hitachi Foundation as a Mita Business in Society Fellow. Her primary focus is on the Hitachi Community Action Partnership and the Yoshiyama Young Social Entrepreneurs' Program. Jenny graduated from Duke University's Fuqua School of Business in May 2008 with an MBA and concentration in Social Entrepreneurship.
Jenny was a core HIP team member of the Big Oil analysis performed by HIP and SVT, which rated and ranked the environmental, social and human impact - and how it drives profits - of the global energy industry, published in Fast Company magazine in 2008. MEET HIP'S LATEST TEAM OF ANALYSTS
SUMMER 2009 INTERNSHIPS * HIP Investor is seeking talented individuals for Summer 2009 for researching international companies, co-creating innovative financial models, and expanding our publishing and social networking. More details HERE. * Need a talented professional for your organization? HIP can help! Many qualified graduate students and professionals seek out HIP to help them find great opportunities. If you need talent, write us at TalentTeam@HIPinvestor.com - and we can likely connect you with highly qualified candidates. MAKE YOUR PORTFOLIO AND COMPANY MORE HIP WITH OUR SERVICES ORGANIZATIONS: Lead By Becoming More HIP * HIP Scorecards- Use Leading Indicators To Manage Your Performance and ROI Across the Entire Organizatioon - align all your staff to deliver HIP results. * HIP Supplier Scorecard - Bring Sustainability and Savings Into Your Supply Chain - the fastest way to getting HIP. * HIP Strategy Workshops - Design New Products for Increased Sales to Meet Global Customer Needs - innovate to grow revenue and capture market share. * HIP Financials and Wall Street Presentation - Educate Investors and Wall Street About How Human Impact Leads to Profit - great for Shareholder meetings! INVESTORS: Is Your Portfolio HIP? * HIP 100 Index (TM) - Apply this new approach to your investments, seeking both good and profit. Can be customized to your specific passions and goals - like Health, Wealth, Earth, Equality and Trust. * HIP Portfolio Scorecard - Measure the Impact of Your Portfolio (Stocks, Bonds, Real Estate and Charity) across each asset class - excellent for institutions, foundations and endowments. LEARN more about HIP's services for investors and for companies or contact Jessica@HIPInvestor.com to help you, your portfolio, or your company be even more HIP!
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