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July                                                                                                  2010


  Summertime News

Happy summer Green Halloween fans!

Even though the fall is (blissfully) still a few months away, here at Green Halloween headquarters we're busier than ever. Our little grassroots initiative has grown so big, so fast, we're huffing and puffing just trying to keep up.

Thank you so much for your enthusiastic and ongoing support for healthier, more sustainable holidays (while keeping all the fun). We wouldn't be where we are without you.

Here's some of our exciting new updates:


EcoMom Alliance

We're thrilled and honored to have become an official program of EcoMom Alliance! EcoMom Alliance is a global network of mothers, working together to create an environmentally, socially, and economically healthy and sustainable world. Their website boasts tons of cool resources for moms (and dads) but if you are craving in person connection, you can locate an EcoMom Alliance group near you by clicking here.



Greening more than TWICE the cities

In four Halloweens our initiative has grown from one city (Seattle) to 15 (and growing) in 2010! In addition to our existing cities (including Seattle, NYC, Phoenix, Los Angeles, Petaluma, San Francisco, Tampa and Daytona Beach), Austin, Boulder, Chicago, Minneapolis, Philadelphia and many more have joined the ranks! We couldn't be more excited that Green Halloween is spreading so wide, so fast; all thanks to volunteer coordinators coast-to-coast.

What makes a city "official"? Official cities have registered Volunteer Coordinators hosting public trick-or-treat trails and/or public events, in accordance with our 10 Guiding Principles. To learn more about becoming a Green Halloween volunteer coordinator in new or existing cities, click here.

(Of course, anyone, anywhere can bring Green Halloween to their home, neighborhood, school or business. No "official" designation required! For some simple ways you can get involved, click here.)



Zoo & Aquarium Partnership

At zoos and aquariums across America, Halloween is one of the biggest nights of the year. Millions of people make "Boo at the Zoo" or other similar event an annual family tradition. This year, we're partnering with select locations to help make their Halloween festivities a little healthier and more EEK-o-friendly by supplying healthy and sustainable goodies and other resources. Click here to find out if a zoo or aquarium near you is taking part; and click here to get a sneak peek at some of our fabulous product partners who are supplying the great, green treats and treasures.


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Teaming up with Whole Foods Markets

Over the last three years, select Whole Foods Markets across the country have jumped in to support Green Halloween by hosting in-store events, sponsoring community events, donating product and by making it easy for shoppers to find the items they're looking for by placing Green Halloween aisle tags on healthy and sustainable treats and treasures. This year, even more stores will be coming on board!

New locations for 2010:

Thanks to Whole Foods Market's SW region, 20 plus new stores will be celebrating green Halloween with us this year. Look for Green Halloween events and easy shopping in Texas (Austin, Dallas, Houston), Louisiana, Oklahoma (Tulsa) and Arkansas (Little Rock)!

And in Chicago, at least two stores will be hosting events in collaboration with one of our national sponsors, Surf Sweets.

Stay tuned for more.


Our growing team

First we were two, now we're a team of eight plus! Check out our updated About Page to see who has joined the crew. Thanks so much to for your help in procuring our national team of interns (who are ALL amazing, BTW!).



Finally! You can now follow & like us!

Yup. Like the rest of the world, we're now on Twitter and Facebook (thanks so much to Team Weisenbach for getting us up to speed!). So in addition to our blog and this e-newsletter, you now have two more great places to connect with us, share your costume ideas, recipes and photos, and get great tips for celebrating a simple, affordable and meaningfully green Halloween.

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Coordinator's Corner

If you are one of our registered volunteer coordinators, this section is for you! It's here where we'll include updates, tips and resources for your upcoming Green Halloween event. If you are not yet a coordinator but want to join the fun, click here.

July update: The Coordinator's Guidebook is now available! Click here to download the guide in full or by chapter. Run a search in the document to find answers to all your burning questions. The guide contains everything you need to find a fabulous location, procure great sponsors, generate buzz and have fun doing it all.



Thank you to our  2010 sponsors and partners!






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... More to be announced soon! 

If you would like to be a 2010 Green Halloween sponsor or partner, click here for details or e-mail us today!


  Goodies from previous e-blasts:


If you follow our blog, you already know...

...and so much more! 

Get the daily tips and tricks for celebrating green this Halloween (and all year long) by subscribing to our blogs at Green Halloween, EcoMom and Celebrate Green! today.

  • Your stories and videos on how your family, school or neighborhood is greening Halloween
  • Photos of your child's eco-fabulous costume
  • Your healthy Halloween recipes
  • Your eco-savvy Halloween craft ideas
E-mail us today.

Are we missing something? 
Did we leave something out? Make errors in our newsletter? Forget to include something oh so important?
We'd love to know.
So don't be shy- tell us what we missed.
After all, it takes a village to raise an initiative.
And we appreciate your support!

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Green Halloween is proud to be an official program of EcoMom Alliance.
To join EMA's virtual and in-person network of like-minded moms (and dads!) click here.

What is Green Halloween?

Green Halloween® is a grassroots, non-profit initiative to create healthier and more Earth-friendly holidays, starting with Halloween. Green Halloween began in the Seattle area in 2007 and in 2008 went nationwide, thanks to wide-spread media exposure (in the US and Canada), word-of-mouth marketing and online buzz, as well as the support and enthusiasm of families and businesses all over the country. This year we'll continue to expand our efforts from coast-to-coast in partnership with health, environment and arts-related businesses and organizations such as Dr. Oz's HealthCorps, Arts Action League and Association of Zoos and Aquariums - just to name a few. In 2010, Green Halloween also became an official program of EcoMom Alliance!

Green Halloween is not a single event, but a one-of-a-kind, two-month push (September-October) to educate and inspire communities about three primary issues: health, the environment and community change. We also focus on creativity, family and fun.

Although Green Halloween takes an optimistic and positive viewpoint, we are motivated to ignite change because:

  • This generation of kids has a life expectancy that is shorter than their parents.
  • The EPA considers that 60% of all herbicides, 90% of all fungicides and 30% of all insecticides found in non-organically grown foods are carcinogenic.
  • Over 6,000 synthetic chemicals are used in the processed-food industry.
  • A 2004 study found that children's behavior measurably improved after a one week diet without preservatives and artificial colors and dramatically worsened on the weeks they were given preservatives and artificial colors.
  • Coco beans used for chocolate that are grown in full sun (as opposed to shade) are susceptible to disease and therefore require heavy doses of toxic pesticides and synthetic fertilizers.
  • The chocolate industry has engaged in the use of child slaves and other unethical treatments of growers.
  • Store-bought costumes, makeup and accessories may contain phthalates, lead and other toxins. 

To locate an official Green Halloween event near you, click here.

To find out how you can bring Green Halloween to your city, click here.

To get started now, click here.

For greening holidays and celebrations year 'round, click here. * *

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The Green Year, LLC
13003 Lake Kathleen Road SE
Renton, WA 98059

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