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VerticalResponse Marketing Lounge
Greetings cheryl peress, May 2009

Welcome to the May issue of the VerticalResponse Marketing Lounge monthly newsletter.  Here's the latest on what's happening so you can take full advantage of all the great resources in the Lounge to make your small business look like a giant. 

This month's features:

In the Forum:
Average Open RateVR Marketing Lounge Forum 

Bridget asked the Lounge community to help her set a baseline for her email campaigns by sharing their open rates -- check out the answers she got from Lounge members.

Is Re-Directing from a Different Domain Bad for SEO?

Sarah is considering adding domains to her SEO strategy -- is it a good idea?  See what Lounge members had to say about her approach.


Featured Event:

Free Webinar: How to Write Great Marketing Copy

J
oin Kim Stiglitz and Sarah Benner, members of the Free webinar: How to Write Great Marekting CopyVerticalResponse marketing team, next Tuesday, May 19th @ 1:00 p.m. PDT, as they cover the basics of copywriting for email campaigns and direct mail postcards. 

Follow this link to learn more and register:
https://www1.gotomeeting.com/register/918133400


Featured Group:
The Non-Profits group is a place for owners, managers VR Lounge Non-Profits Groupand staff of non-profit organizations to meet and share ideas. We'll discuss tips, tools and strategies for marketing and fund-raising.

Featured Business Form:
Business Forms Library Business Plan Toolkit

VerticalResponse and partner Palo Alto Software have teamed up to create this Business Plan Toolkit.  It includes everything you need to design and create an effective business plan for your new or existing enterprise. 

Featured Articles:

New articles in the VR LoungeHelping SMBs Actively Convert Leads

Fred Yee, CEO of VR Partner Active Conversion sat down recently for this interview with blogger Craig Rosenberg to discuss 2009 tends, challenges and metrics for B2B marketers.

Setting Realistic Optimization Expectations

Proper optimization will drive traffic to your site and lower your cost per click on paid search listings.  A key factor to SEO success is setting realistic goals.

Have an article or topic suggestion you want to see?  Send it to us at vrlounge@verticalresponse.com.

 

 

VR Lounge Snapshot:

  4,949 Members
        17 Groups
      413 Discussions

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Featured Members:

Chris Giles
Member #4525

  Chris Giles -- VR Lounge member #4525

Chris is a Customer Advocate at givezooks!, a website that connects individuals and organizations to increase charitable giving.  Total funds raised to date: $11,161,189!


Cheryl Peress
Member #4479

Cheryl Peress -- VR Lounge member #4479

Cheryl is co-founder of ArtistsinAuction, a company that leverages the internet to bring artists to the marketplace via online auctions. 

Build Your List with Postcards
Send postcards to build your list

  Do you have contacts that you don’t have an email for? Obviously, you can't email them to get their email
address, but you can send a postcard to them!
Create a postcard with an offer in exchange for the contact's email address.
 
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