Will the upcoming budget on 7th December impact your Brand or Customer Base? 

The upcoming budget promises to be one of the most difficult and impactful announcement of financial measures for Ireland in a time of significant European turmoil. 

While last year’s budget also positioned as ground breaking in setting the economic picture for the future.  For many brands this year has seen a return to targeted advertising and marketing campaigns,  but under more rigid measures of return on investment and measurable impact on the bottom line in terms of increased sales or increased customer retention.

While the budget will affect us all at an individual and business level, brand and product owners need to quickly understand the impact on the upcoming economic measures on their existing customers as well as target  buyers for the new year ahead.

iReach is running a Budget special for the upcoming Omnibus as follows:

2011 Budget Research Special

Include 5 Questions in the December Omnibus launching the 9th of December next directly after the budget announcement on 7th December to obtain a direct measure of the impact of the budget on adult consumers or business decision makers in Ireland. Costs are €3,000 for 5 questions in the Consumer Omnibus to include full data analysis and reporting.

Costs for 5 questions in the Business Omnibus are €4,500. Results will be delivered to participants by 16th December to support 2012 planning and strategy.

ESOMAR 26 Questions for Online Research buyers to ask your research provider.

iReach is the only Market Research Agency that has built our own research panels of 15,000 Consumers and 5,000 Business Decision Makers.  We do not share these Panels with any external agencies so we can ensure the data collected from our projects is valid and robust. See our response to the ESOMAR Guidelines on selecting Online Panels.

Click here for our Answers

Research Special Offer in December

As organisations consider plans for 2012 we have some special offers for the duration of 2011 to help you maximise value from investment in planning and research for the year ahead in a cost effective way. Special offers suitable for Planning and Strategic activities are summarised as follows;   

December or January Consumer Omnibus - €3,000 One off 

•  (Five Questions including 1 Open End. Survey Design, Analysis and Reporting) 

Website Visitor Profiling and Usability Health check with 150 Responses Free  

• (20 Questions, Summary Report and Recommendations, excludes incentive for prize draw)

Fixed Cost Focus Groups with Free Recruitment - €1,500 per group

• All Inclusive – Moderation, Analysis and Reporting,  Venue costs (not Viewing) and Participants incentives

Online or Video based Focus Groups  - €800.00 per group

•  All Inclusive – Moderation, Analysis and Reporting and including Participant incentives 

Monthly Omnibus

Each month we deliver 1,000 responses from our nationally representative Consumer Panel of Irish adults as part of our Omnibus.

Clients can purchase a single question or a group of questions as part of the Omnibus survey which is carried out at the end of each month using the unique iReach online consumer panel of 15,000 nationally representative participants who have opted in to participate in our surveys.

The iReach Multibus Omnibus is an ideal research vehicle for: 

• Pricing and Promotion Strategy
• Testing advertising and brand awareness
• Conducting usage and attitudes surveys
• Consumer and public opinion polling
• Ad and brand tracking and testing
• Pre and post advertising checks
• Complex questions, sorting and ranking exercises

For B2B research we deliver 200 responses from Business Decision Makers across SOHO, SME and Enterprise organisations in Ireland.

Click here for more details