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Free iPredicts 2012 Briefings by iReach - Trends and Directions for the year ahead.
The last few years has seen significant changes in the Irish Consumer Marketing and Advertising landscape. Consumers are under significant financial pressure as austerity measures take effect while the consumption and use of media has changed significantly.
Using our monthly iReach Consumer Decisions Omnibus, we have been tracking a number of key and strategic trends over the last few years and we have developed some unique insights to help you understand what the year ahead might hold for leading brands in Ireland.
Our Insights Presentations will outline some key predictions for 2012 as follows;
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Consumer Sentiment and Financial Challenges for 2012
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How will Consumers interact with brands in 2012
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Social Media impact on Media and Advertising in 2012
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Considerations for Brand, Product and Marketing professionals
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Highlight of some key trends in your Industry Sector
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SheCommerce and the Purchasing Power of females
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What new Marketing and Research techniques should be considered
Content as part of the iPredicts 2012 briefings can be tailored to concentrate on key issues for your organisations.
This on-site briefing is the first of a planned series of briefings commencing in March and running through-out 2012. Futute briefings will take place online and dates and topics will be announced in next months newsletter.
Please click here to email iReach to set up a free briefing or telephone the team at 01-4003600 and ask for Oisin or Liam
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January Insight: Surge in Smartphones and Tablet PCs in Ireland for 2012.
Based on our recent Consumer Decisions Omnibus we asked consumers about purchasing trends on a range of products. Most notable is the high level of planned purchase intent of Tablet PCs led by the Apple iPad with 28% of Consumers planning to purchase. Smartphones also remain popular with 33% of consumers plannng to purchase one in 2012. See Chart below.
January Consumer Omnibus
Each month we deliver 1,000 responses from our nationally representative Consumer Panel of Irish adults as part of our Omnibus. For B2B research we deliver 200 responses from Business Decision Makers across SOHO, SME and Enterprise organisations in Ireland. Questions can start from as little as €500.00 each. Click here for more details
Our monthly Omnibus schedule for 2012 starts on the 25th of January so let us know if you have any requirements for market insights across either Business or Consumer segments. Top line results delivered by 30th and full analyses and report delivered by 1st February next.
Contact oisin.byrne@ireach.ie for more details on iReach Market Research Services or call 01-4003600
ESOMAR 26 Questions for Online Research buyers to ask your research provider.
iReach is the only Market Research Agency that has built our own research panels of 15,000 Consumers in ROI and 5,000 Consumers in Northern Ireland. See our response to the ESOMAR Guidelines on selecting Online Panels. Click here for our Answers.
2012 Smartphone Purchase Intent
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