In This Issue
- Welcome
- Earnings and M&A News
- The New HRmarketer.com
- SCM to Launch 2008
- HRM List Rentals
- Marketing/PR Tip
- HRM at WorldatWork
- Latest HRmarketer eBook
- HRM 2.0 Interview
- HR Buyer Behavior
- HR Industry News
- HRM Services Group
Media Partners
Welcome to the latest HRmarketer.com eNewsletter.
Our marketing/PR intelligence newsletter highlights HR supplier news, insightful marketing research reports and case studies, and valuable marketing and PR tips that will help you generate more publicity, website traffic, sales leads and improved search engine rankings.
The New HRmarketer.com is about to launch. Are you ready? Read more below.
Happy marketing and good luck!
Sincerely,
The HRmarketer Staff
Fisher Vista, LLC / HRmarketer.com
HRmarketer lists the latest earnings from publicly traded HR and HR-related companies and all the latest M&A activity in the HR marketplace.
-
Aon Corp. (AOC): Reported results for
the first quarter ended March 31, 2008. Net income increased 2% to $218 million
or $0.68 per share, compared to $213 million or $0.66 per share for the prior
year quarter. Net income from continuing operations increased 8% to $179 million
or $0.56 per share, compared to $165 million or $0.51 per share for the prior
year quarter. Certain items that impacted first quarter results and comparisons
with the prior year quarter are detailed in the reconciliation of non-GAAP
measures on page 10 of this press release. Net income from continuing
operations per share, excluding certain items, increased 25% to $0.71 compared
to $0.57 for the prior year quarter.
- Taleo Corp. (TLEO): Reported its total revenue for the first quarter
was $37.2 million, representing an increase of 30% on a year-over-year basis.
Application revenue for the first quarter was $30.2 million, an increase of 28%
on a year-over-year basis. Taleo's
customer base grew to over 1,700 customers with more than 1.2 million users due
to the acquisition of Vurv Technology. Net income in accordance with accounting
principles generally accepted in the United States, or GAAP, was $1.6 million
for the first quarter, compared to net income of $0.9 million for the same
period last year.
- Accurate
Background Inc., a solution driven leader in the background
screening industry, announced the expansion of its fingerprinting network
through the purchase of assets including livescan capture systems and custom
electronic Biometric Information Processing System (eBIT) software from Cross
Match Technologies, Inc., a global provider of biometric identity management
systems.
- JobsInLogistics.com, a niche job board for the transportation, logistics and supply chain professions, announced the acquisition of TruckJobs.com, one of the pioneers of Internet job boards.
Read more earnings and M&A news here.
The new HRmarketer.com platform is the biggest advance since its debut in 2002. It will deliver a bold new user interface, Web 2.0 features, an HR bloggers’ database and an innovative HR community, allowing human resource suppliers to showcase their company and syndicate white papers and other content to thousands of HR decision makers.
The new HRmarketer.com will deliver a substantial productivity boost for marketing and PR professionals in the human resource marketplace by allowing them to customize the information they want, in the format they want, when they want it.
Plus, the introduction of social networking and other community features means our customers can connect with their peers, HR decision makers and potential customers to increase their visibility in the HR marketplace.
We truly believe this new platform will set a new standard for on-demand marketing and PR software.
Here's a summary of just some of the enhancements:
- Completely redesigned UI.
- Updated "alert" system allowing users to customize over 20 marketing and PR alerts (e.g., speaking opportunities, new events, new journalists, award deadlines, editorial opportunities, etc.) to see only the information important to their organization.
- Ability to receive information via an HRmarketer.com Dashboard, RSS, Email and/or desktop Widgets.
- A blogs database that tracks recent postings from hundreds of HR blogs and includes tools to engage in and manage blogger relations.
- Improved social networking, including the ability to post comments and reviews of HR conferences and tradeshows, journalists, analysts and media outlets.
- Community features allow HR suppliers to showcase their company to thousands of HR decision makers and syndicate white papers and other content to generate leads and enhance their web site's SEO.
Contact an HRmarketer representative today for an online demonstration.
SeniorCareMarketer.com to Launch 2008
Fisher Vista, LLC, the marketing and information services firm that owns the successful HRmarketer.com, has announced plans to release a similar product aimed at the rapidly growing senior care industry and named SeniorCareMarketer.com. The service will be released later this year. SeniorCareMarketer.com will offer the senior care industry the same marketing benefits and services that HRmarketer.com offers.
Read more about SeniorCareMarketer.com here.
If you sell products and services in the senior care marketplace, then download SeniorCareMarketer.com's new research report, Trends in Senor Care Marketing: Where SC Suppliers Spent their Marketing and PR Dollars in 2007 and What's Ahead in 2008.
HRmarketer offers an extensive e-mail and postal address database of over 60,000 HR decision makers. All HR decision makers have opted in to receive e-mail from HRmarketer customers. And because our list is only available to HRmarketer members, it typically achieves above average click-thru rates.
You won't find a more qualified HR marketing list for less than half the cost of comparable list rentals!
Testimonials:
"Not only did the HRmarketer Services Group helps us create a successful white paper campaign, their HR professional e-mail list solicited an unprecedented 20% click-thru rate and over 700 white paper downloads so far. We've generated dozens of qualified leads, as well as being contacted by media outlets for related articles, so we are of course, thrilled!"- Crista Renner, Director of Marketing, Juice, Inc.
"We've done a series of title-targeted e-mail blasts to HRmarketer's HR professional mailing list. Each campaign has had an average 10-15% open rate, driving good traffic to our site. And the HRmarketer Services Group got us started by creating our first set e-mail templates at a very competitive rate."
- Lisa Booth, Director of Internet Marketing, Landmark Destiny Group
Contact an HRmarketer representative today for more information.
HRmarketer members can log in to their accounts to read more about the list rentals.
The registration form debate rages on and on...
If all your prospects get from you is marginal to poor content after forcing them to complete a lengthy registration form, then the payoff wasn’t worth their effort and they most likely won't download again from you.
We’ve covered the debate many times before, but there are really three things going on:
- How much information is required for the download.
- The immediate-business-application value of the download offer (best practices white paper, for example), which isn’t always apparent from the abstract.
- Luck and timing with the planets aligning.
You don’t have much control, if any, over the third one, but the first two you do.
Our HRmarketer Services Group develops and launches quality content download campaigns all the time for clients and HRmarketer.com, and we do monitor the effectiveness of each campaign and evolve accordingly.
In fact, one of our latest client campaigns scored big – over 1,000 white paper downloads in less than two days while only requiring four pieces of information for the download: name, organization, phone and e-mail (and we’d even argue to scrap the phone requirement since e-mail is the primary way HR buyers want to be initially contacted). Solely promoted with Direct2Net search-optimized releases and direct marketing e-mails to our mailing list.
It’s already generated dozens and dozens of qualified leads and new business for the client.
Contact us today at services@hrmarketer.com or call us at 831-685-9700 to see how we can help you reach your buyers directly.
For those of you that will be at next week's WorldatWork Total Rewards Conference and Expo in Philadelphia, stop by our booth number 631 and say hi.
We’re also sponsoring the exhibitor lounge for those of you who’ll need a cool beverage in between the pitching.
See you in Philly!
Download our latest complimentary eBook titled, Marketing to HR with Traditional and Web 2.0 Integrated Strategies.
The new eBook walks HR suppliers through a proven framework pioneered by the HRmarketer Services Group, coined the Marketing PR Lead-Gen Process (sm). The three-step process focuses on Infrastructure, Content and Promotion, while paying heed to the both traditional and Web 2.0 principles of marketing and public relations, and is designed to help you increase visibility in a crowded marketplace and generate increased website traffic, higher organic search rankings and ultimately more sales leads.
The eBook also examines the key elements of an integrated marketing and PR campaign, including direct marketing online, press releases, blogs, webinars, white papers and other online content to attract buyers’ attention. Strategy, messaging and search-optimized marketing websites are also explained and illustrated.
Download it today!
Recruiters and salespeople have similar skill sets; the most successful of each group know marketing. And the most successful marketers these days are those who have embraced the Internet, social media tools and Web 2.0 technologies that generate more visibility, traffic and leads.
Bill Vick's XtremeRecruiting.tv shares perspectives on the ways technology and social media are impacting the HR, recruiting, marketing, and the overall business communications landscape through interviews with "leading recruiters, technologists and demographers." He's assembled quite an archive of video interviews with thought-leaders.
Including our very own founder and president, Mark Willaman. Check it out!
Do you really know who and what do HR buyers rely on to make purchasing decisions? How does today’s uncertain economy affect their purchasing decisions? How do blogs, podcasts and other Web 2.0 tools influence their vendor selections? How important is a vendor's online visibility?
These questions and more will be answered in our upcoming research report, Trends in HR Marketing: HR Buyer Behavior 2008.
We launched this year’s HR buyer survey and the responses are already coming in. The final report will be out this summer.
If you’re an HR professional reading this posting, then by all means please participate in our survey at HRBuyerSurvey2008. We would appreciate it!
Last year’s HR buyer behavior research report – along with all of HRmarketer’s white papers and research – is available to download for free by visiting HRmarketer's white papers and research page.
The following HR industry news releases and articles are only a sample summary of the news feeds that active HRmarketer members receive twice per week.
HRmarketer members can also distribute their releases to thousands of media outlets and journalists covering the human resources industry. Releases sent via HRmarketer are also syndicated via RSS and posted to major Internet news portals and other public HR news sites.
- Engagement Key to Health Coaching Success, but Elusive Definitions Prevail, says Hummingbird Coaching Services
- BenefitsCheckUp.Org Makes Older Americans Month Last All Year Long
- Latest HRmarketer.com Research to Reveal Purchasing Behavior of Human Resource Professionals
- TRACOM Group Introduces New Line of SOCIAL STYLE Books
Read all the important HR marketplace news from the past 90 days here.
The HRmarketer Services Group
You already
know us for our industry-leading HRmarketer.com membership service - the #1
Internet marketing and media visibility service for companies selling to human
resource departments.
By implementing our Marketing PR Lead-Gen Process (sm), the HRmarketer Services Group can help you reach buyers directly by integrating your marketing and PR to achieve greater online visibility, site traffic and sales leads.
The three-step process focuses on Infrastructure, Content and Promotion, while paying heed to the both traditional and Web 2.0 principles of marketing and public relations.
HRmarketer. No other marketing and PR firm knows the HR industry better than we do.
Contact us today at services@hrmarketer.com or call us at 831-685-9700 to see how we can help you reach your buyers directly.
