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Apryl Parcher, Health and Wellness Copywriter

Healthy Response Newsletter, February '08 

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Don't be a marketing "underdog" when it comes to your business!

Sweetie (pictured right) may roll over and act submissive to get attention, but you shouldn't. With all the new Web 2.0 tools out there, marketing is making a big shift--and you MUST be ready to take advantage of these new opportunities if you want to stay competitive.

  • Are you using audio and video to attract new customers to your website?
  • Are you blogging yet?
  • What New Social Media sites do you frequent (and why?)

I've put together a FREE special report for marketers that might be new to Web 2.0. Why not give it a read and see if you're on the right track? Click on the link below to sign up for an instantly downloadable copy:

The Club, the Spear and the Bullet: Why Natural Health Marketers Must Pay Attention to Web 2.0 or Risk Extinction

Web 2.0 Upside Down Dog.jpg

Politics and 7-11s?

To read my latest insights on marketing that popped into my head while driving down the road, checking the mailbox, etc., go visit my Healthy Response Blog. It's chock full of ideas (the latest ones discuss political marketing and surprises at 7-11). Feel free to reference them in your own blog, share with clients, or use when thinking up your own strategies to ramp-up revenues--just make sure you include the link to the blog, ok?


Apryl Parcher Copywriting Wall Street Minute Clock.jpg

Wall Street Minute: Does it Pay to Steal Your Rival's Mascot?

Well, that depends. SABMiller came out with a feisty ad campaign that "steals" Anheuser-Busch's cute dalmation right off the clydesdale buckboard. Check out the clip featured in today's Wall Street Journal  and tell me what you think--but keep your mitts off MY mascot, Sweetie! Her images are definitely NOT in the public domain.

Will the fur be flying when these Miller Lite ads hit the Super Bowl?


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