Create a Call to Action for Ad Agency New Business

Create a Call to Action for Ad Agency New Business Through Social Media

The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a "contact us" form doesn't count.

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Study: Ad Agencies Not Doing a Good Job of Training or Retaining Employees

Ad agencies are doing a poor job of nurturing their employees and instilling a sense of loyalty to their shops and that’s bad news for new business.

The following are some highlights of the information shared at a recent 4A’s conference, ‘Transforming Talent Management’. Read more

Report: Inbound Marketing Channels More Cost-Effective for Ad Agency New Business

When it comes to ad agency new business, blogs and social media can deliver inbound leads for less.

According to research from inbound marketing solutions provider HubSpot, businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing. Read more

Ad Agency Social Media | New Business Workshop

Hosted at your location, this full day workshop is designed to 'jump-start' your agency's new business and social media credibility. The cost is less than sending 1 to 2 staff members to a conference.

Agency Benefits:

A custom social media strategy for agency new business.
A process for creating, servicing and pricing social media for clients.
Creation of an appealing position for your agency to your best prospects.
Best practices, tools and tactics for a great return on your time investment.
A program that is easily maintained, even when the agency is at its busiest.
Establish social media credibility in 60 days.

Click here for additional information or contact Michael directly by email michael@michaelgass.com or by phone (205) 370-7750.

“It was a pleasure working with Michael. I found him to not only be highly personable, but extremely professional and results-focused. His expertise in the advertising/agency new business space is exceptional and his willingness to go above and beyond expectations is the norm and common practice for Michael.” February 21, 2011

Jeff Adelson-Yan, Co-Founder & Managing Partner at Levelwing, New York, NY

Fueling Ad Agency New Business
March 23, 2011	FUEL LINES
Michael Gass Consulting Fueling Ad Agency New Business Through Social Media Michael has been an important asset in getting MAX Advertising up to speed with all our social media initiatives. He has a clear understanding of advertising agencies and understands the nuances in working in this industry. I would recommend Michael to anyone who wants results sooner rather than later. Hiring Michael last year was one of the best decisions we made as an agency.” Tom Matte, President, MAX Advertising, Atlanta, GA An essential component to your agency's new business program is a prospective client data base. In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them. Click here to take a tour of The List Tweet Adder is one of the best tools I use to build a targeted Twitter following of prospective clients. Click here to learn more.	Create a Call to Action for Ad Agency New Business Through Social Media The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a "contact us" form doesn't count. Read more Study: Ad Agencies Not Doing a Good Job of Training or Retaining Employees Ad agencies are doing a poor job of nurturing their employees and instilling a sense of loyalty to their shops and that’s bad news for new business. The following are some highlights of the information shared at a recent 4A’s conference, ‘Transforming Talent Management’. Read more Report: Inbound Marketing Channels More Cost-Effective for Ad Agency New Business When it comes to ad agency new business, blogs and social media can deliver inbound leads for less. According to research from inbound marketing solutions provider HubSpot, businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing. Read more Ad Agency Social Media \| New Business Workshop Hosted at your location, this full day workshop is designed to 'jump-start' your agency's new business and social media credibility. The cost is less than sending 1 to 2 staff members to a conference. Agency Benefits: A custom social media strategy for agency new business. A process for creating, servicing and pricing social media for clients. Creation of an appealing position for your agency to your best prospects. Best practices, tools and tactics for a great return on your time investment. A program that is easily maintained, even when the agency is at its busiest. Establish social media credibility in 60 days. Click here for additional information or contact Michael directly by email michael@michaelgass.com or by phone (205) 370-7750. “It was a pleasure working with Michael. I found him to not only be highly personable, but extremely professional and results-focused. His expertise in the advertising/agency new business space is exceptional and his willingness to go above and beyond expectations is the norm and common practice for Michael.” February 21, 2011 Jeff Adelson-Yan, Co-Founder & Managing Partner at Levelwing, New York, NY
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