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Jeremy Web[b] Internet Marketing Consultant

Hello {FIRST_NAME}

It’s Jeremy Webb here with another short but action packed newsletter for anyone who wants to increase their profits from the web.

Thank you for reading this far! I appreciate that you are a busy person, and you receive so many emails that your finger is never far from the delete button. Your perseverance will be rewarded with:

• Free Prize Draw for all subscribers – win a Flying Alarm Clock!
• Spanish translation & search engine optimisation service – get ahead of your competition and open your site up to new markets!
• Make money from web visitors without selling them anything.
• 20% off feature packed, fast, reliable search engine friendly web hosting.

Free Prize Draw! Is waking up in the morning sometimes a struggle? Then this flying alarm clock is perfect! When the alarm sounds, the heli-unit flies off – the only way to silence the alarm is to chase after it, and put it back on the base! How can you be in with a chance to win it? Just stay a subscriber to this newsletter! We will pick one winner from all the subscribers in July. The winner will be announced in the next newsletter, scheduled for July 21th 2008. Good luck! Think someone you know would like this newsletter? Please forward it to them!!

Meet Carme Pujol - The new secret weapon to get more visitors to your site.  Did you know that there are 324 million Spanish speakers using the internet worldwide, 22 million in Spain alone, yet internet penetration in Spain is still currently 10% lower than the UK? (Probably not!) If you are in a business that wants to widen its user base beyond the UK to the expanding market of Spain (for example a Travel or Tourism enterprise) then we (or more precisely Carme) can help you.

When people have asked me “Should I pay to have my web site translated into different languages for different markets?” my answer has almost always been “No.” The reason for this is that for the translation to be of use to your visitor, they have to have been able to find your web site in the first place. Yet adding foreign language text to your site will not automatically pop you into the search engine results of the country in question. Google.co.uk and Google.es (Spain) serve very different results, as you would expect.

This is where Carme comes in. She is in charge of our “Spanish Translation & Promotion” service. (Another prize is available for the person who comes up with a better name!) For only £300 we will:

• Create a new page in Spanish within your web site summarising your business and key benefits, search engine optimised for the most popular, most important key phrases for your business.
• Get 10 good quality incoming links (page rank 2 or above) to that page from Spanish sites – driving real visitors to your site, plus alerting Google.es to the fact that there is Spanish content on your site.

Contact us if this is of interest, or to talk about wider Spanish translation projects. Next month I might introduce you to Federico...

Make your web site pay.

Back in 2004 Google started to send me cheques for hundreds of Dollars a month, and I became very interested in monetising web sites. (Now they pay me directly into my bank account – dollar cheques are a pain!)

Of course for many sites the top priority is to generate leads, to sell products or some other direct business function. However, when the average conversion rate for a web site is 1% it is worth thinking about what you can do to generate revenue from the 99% that “get away.”

Daddy of the revenue generating schemes is Google Adsense. It is almost certainly the best way to generate revenue from visitors. In essence it is very simple – you just allow Google to serve ads on your site, and if clicked, you make money.

There is a second option within the Adsense programme, where you put a search box on your site which works like a Google search. When the results of your search are shown, if anyone clicks on an advert, again you get paid. We have made a few “themed” search pages for charities using this system. If the charity gets all its supporters to use this search page rather than the default Google page, they can make handy additional revenue – probably thousands of pounds each year.

Try the FRANK water search page, and support their work to provide clean water
in countries where this vital resource is scarce. www.frankwater.com/search

The other major methods of revenue generation are affiliate programs, where you advertise other people’s products, and get a proportion of any sale that originates from your site. More on these in a later newsletter.

Google Adsense and affiliate schemes won’t suit every web site, but if you carefully integrate any solution into your site, you can get a significant return for your efforts and make use of the 99% that get away!

Congratulations!

You made it to the bottom of the email! Your reward is a voucher for 20% off web hosting at our niche web hosting business, Search Engine Friendly Hosting, (or www.sefhost.com  for short!)

Just order any hosting package and enter code news01 to get 20% off. That means you could get a year’s web hosting for as little as £21.50! Hurry though, as the offer ends 1st August 2008.

Search engine friendly hosting is just that – custom made hosting packages that compete head on with the big boys of hosting on price but pack in specific search engine friendly features you won’t find at 1and1, UK2, Fast Hosts and the other mass market hosting companies. Our servers are also UK based, fast and reliable.

Please do compare the packages with your current host – I’ll happily arrange a free trial for you if you contact me.

Well, I have kept you long enough. If you are interested in anything mentioned here, or want to ask me anything (within reason), do get in touch!

Regards,

Jeremy Web[b]
Internet marketing consultant.
0845 68 68 068
mail@jeremywebb.com
MSN: mail@jeremywebb.com

Next time:

Launch of Internet Marketing report 08 – everything we have learnt in 10 years of internet marketing plus up to the minute tips and techniques you can use straight away to get more visitors, more conversions and more profit.