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Professor,
author, and international expert in community-based social marketing,
Dr. DOUG MCKENZIE-MOHR will speak at the University of Hawaii about
engaging communities in effective environmental programs, and lead a
one-day training workshop.
People know that to protect the
environment, we should recycle, use less water, minimize the fuel we
consume and conserve in general to reduce our ecological footprint. But
actions are not always consistent with what we know is the right thing
to do. Dr. McKenzie-Mohr’s presentation and workshop discusses a new
approach – community-based social marketing for delivering programs to
change people’s behavior as it affects our environment. The workshop
features interactive sessions with frequent opportunities for
discussion. The FREE presentation provides a broad overview of
community-based social marketing.
Click here for more information.
