CINRAM’S 1K STUDIOS FORMS ALLIANCE WITH AUDIBLE MAGIC

Leader in Audio Sync Technology Adds Value to 1K’s Second Screen Innovations

TORONTO, February 21, 2012 — Cinram International Income Fund (“Cinram” or the “Fund”) (TSX: CRW.UN), leader in Home Entertainment services, is delighted to announce an alliance between its subsidiary 1K Studios and Audible Magic, leader in Automated Content Recognition (ACR) solutions.

The relationship, which involves the supply of best-in-class audio syncing technology from Audible Magic to 1K Studios, will enable 1K to enhance its development of second screen platforms. 1K Studios is a world class provider of creative technology to the media and entertainment industry. Responsible for recent high profile projects utilizing film, gaming and publishing content, 1K Studios has a track record in delivering innovative consumer experiences.

Audible Magic provides a solution called SmartSync™ Media Synchronization that enables mobile devices to listen to TV audio and match it with frame-level accuracy to a mobile device. Most developers can successfully integrate this technology into their applications within just a few hours.

Matt Kennedy, President of 1K Studios comments, “We’re really delighted to be working with Audible Magic. Second screen applications are a key need for our customers and Audible Magic offers the most robust and versatile solution for audio syncing in this area.”

“1K Studios has an established reputation for delivering creative and technical services to leading entertainment and media brands,” comments Vance Ikezoye, Audible Magic’s CEO, “It’s fantastic to have established this relationship with 1K Studios and we look forward to seeing our technology integrated into their exciting second screen platforms .”

1K’s second screen platform is to debut shortly on a major studio release.

About Audible Magic

Audible Magic Corporation is the trusted leader in automated content recognition using audio and video digital fingerprinting technology for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers, partners and resellers. For more information, visit www.audiblemagic.com.

About 1K Studios

Based in Los Angeles, 1K Studios has been an innovative digital media company helping clients develop and market the world’s most popular entertainment, media, software and consumer electronic products for 12 years. The company’s success has been achieved through collaborative work between artists, filmmakers, technologists and other visionaries creating engaging and compelling experiences.

About Cinram

Cinram International Inc., an indirect, wholly-owned subsidiary of the Fund, is one of the world’s largest providers of multimedia products and related logistics services. With facilities in North America and Europe, Cinram International Inc. manufactures and distributes pre-recorded DVDs, Blu-ray Discs, audio CDs, CD-ROMs and digital content for motion picture studios, music labels, publishers and computer software companies around the world. Cinram also provides distribution and logistics services to the telecommunications industry in North America through its wireless subsidiaries. The Cinram group of companies now also incorporates 1K Studios, a digital media firm based in Los Angeles specializing in building enhanced consumer experiences for movies, TV shows, music, books and games. The Fund’s units are listed on the Toronto Stock Exchange under the symbol CRW.UN. For more information, visit www.cinram.com.

Certain statements included in this release constitute “forward-looking statements” within the meaning of applicable securities laws. Such forward-looking statements include statements concerning the possible effects of the transactions described herein, and the likelihood of their successful completion. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Fund, or results of the multimedia duplication/replication industry, to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, among others, the following: the Fund’s ability to retain major customers; general economic and business conditions, which will, among other things, impact the demand for the Fund’s products and services; multimedia replication industry conditions and capacity; the ability of the Fund to implement its business strategy; the Fund’s ability to invest successfully in new technologies and other factors which are described in the Fund’s filings with the securities commissions. These risks may affect the achievement of the expected results of the transactions described herein. There can be no assurance that the said transactions will be successfully completed or that, if completed, the expected consequences will result in whole or in part, and the deviations from such expectations may be material.


For More information:

Cinram International Inc.
John H. Bell
Tel: +1 416.332.2902
Email: johnbell@cinram.com


Audible Magic Corporation
Jay Friedman
Tel: _1 408.402.6538
Email: j_friedman@audiblemagic.com




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