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Freeman Update
    June 5, 2012            
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Rhonda A. Brown
Director, Constituent Services & Initiatives

Mark Miester
Newsletter Editor

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    Graduation ceremony marks return to traditions
GraduationThe Freeman School’s 2012 graduate diploma ceremony was Ira Solomon’s first as dean, but in a number of ways the event harkened back to traditions of the past. For the first time in three years, a brass band was on hand to lead students into and out of McAlister Auditorium. For the first time in more than 10 years, the ceremony featured a distinguished guest speaker, Stanley Motta (BBA ’67), who delivered the charge to graduates. And for the first time in more than 20 years, the ceremony featured the tradition known as “graduation bingo.”


A bicycle built for business
Rob LynchRob Lynch (MBA ’12) didn’t just start a new business in New Orleans. He helped start a new industry. Lynch is the founder of Bike Taxi Unlimited, which last year became one of three companies awarded the right to begin operating pedicabs in New Orleans. “We get people from A to B with kind of an interesting look at the city,” Lynch says of his pedal-powered rickshaws. “It’s all about showing people a different side of New Orleans.”


Freeman partners with Xiamen University
Dean Ira Solomon at January's signing ceremony.The Freeman School has signed an agreement with China’s Xiamen University to begin offering two new dual education master’s programs for Chinese students. Beginning this year, students at the university will be able to earn a Master of Accounting or a Master of Finance degree from the Freeman School along with a graduate certificate from Xiamen’s Institute for Financial and Accounting Studies. The agreement calls for Freeman to admit up to 30 students per year into each of the two master’s programs, with the students beginning their studies in China and then completing the degree requirements during a nine-month residency at the Freeman School. The first cohort of students is scheduled to arrive from Xiamen in August 2012.

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TABA announces 2012 Tulane Business Forum
Carl J. SchrammThe Tulane Association of Business Alumni (TABA) has announced that economist and nationally recognized entrepreneurship expert Carl J. Schramm and Hancock Holding Co./Whitney Bank President and CEO Carl J. Chaney will deliver the keynote addresses at the 2012 Tulane Business Forum. This year’s forum, “Scoring Big: Building on Business Victories,” will take place on Friday, Sept. 28, at the Hilton New Orleans Riverside. In addition to Schramm and Chaney, the forum will also include a panel on sports and economic development featuring Mark C. Romig, Jay Cicero, Rick Dickson, Doug Thornton and Hugh Weber, as well as presentations by Beth A. Brooke, global vice chair of public policy with Ernst & Young, John C. Sheptor, president and CEO of Imperial Sugar Co., and Scott S. Cowen, president of Tulane University. For more information about this year’s forum and to register online, visit

The science behind consumer psychology
Eric HamermanOn a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices — everything from what to order for dessert to whether to go to a restaurant advertising a lunch special to which NFL replica jersey to buy. It may sound like an online shopping session, but in fact the students were participating in behavioral experiments designed to help researchers at the Freeman School better understand the complexities of consumer decision-making processes.


Help us meet this year's Annual Fund goal
Graduation 2012June 30 marks the end of the Freeman School’s fiscal year, so if you haven’t yet made a gift, now is the time to consider making a tax-deductible donation to support the Freeman Annual Fund, which provides much-needed resources for scholarships, academic programs and operating expenses. If you have any questions about giving, please contact Tiffany Legington Graham, director of the Freeman Annual Fund, at 504-862-8477.
Submit your news to Freeman Class Notes
ClassNotesThe summer issue of Freeman Magazine is in production, so now is the time to send us your latest news for Class Notes. Everybody loves to know what their classmates are up to, and Class Notes is a great way to share your latest personal and professional achievements with them. Submitting a class note is as easy as clicking a mouse. Just visit the Freeman magazine website and select the link Submit a Class Note. There’s a convenient online form, and you can also upload a high-resolution jpg image from your desktop to accompany your note. Don’t be a lurker! Let your Freeman friends know where y’at!
Upcoming Events at the Freeman School

June 21
Tulane Houston Information Session. 1700 West Loop South, Houston. For more information, visit

July 12
Executive and Professional MBA Information Session. Goldring/Woldenberg Hall II, 3rd Floor, 6 p.m. For more information, visit

July 19
Tulane Houston Information Session. 1700 West Loop South, Houston. For more information, visit

Aug. 23
Executive and Professional MBA Information Session. Goldring/Woldenberg Hall II, 3rd Floor, 6 p.m. For more information, visit

Tulane Houston Information Session. 1700 West Loop South, Houston. For more information, visit

To see more upcoming events, please visit the Freeman School Calendar.


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