phone: 720-201-8743
fax: 303-980-1080
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10 Ways Newsletters Help Business
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Do you publish a newsletter? It is an effective soft marketing approach, and keeps you in touch with customers and staff. Maybe you have not produced one for a while because you simply have had no time to spare.
We don't always see immediate results, but they are worth every minute we invest in them. They are versatile and crucial communication tools. If the market economy is down, there is no better time to begin publishing your newsletter.
10 Ways Newsletters Help Business
- Communicate Your Mission - Tell readers how your mission is being carried out successfully. Give them the stories that excite them about your organization.
- Display Your Brand - Show off your look and style, what makes you stand out, your logo and colors. The more people see them, the more they will recall your products and services.
- Build Customer Loyalty - Provide tips and information they find useful, articulate and illustrate the benefits of your services. Offer discounts and specials.
- Establish Your Expertise - Answer the FAQs people ask about your services. Write how you have solved problems and helped others over the years that you have been in your field.
- Increase Re-orders - Effective newsletters produce positive results by offering timely news, creative problem resolution, demonstrated skills, useful products, reasonable pricing and satisfied customer testimonials.
- Lower Advertising Costs - Tuck circulars and event flyers into the newsletter. Make your newsletter do double duty serving as both informative communication and as a marketing piece.
- Keep Readers Updated - Inform them about your latest technology, services, products. Give them internal news of external interest, such as changes in the staff who know them.
- Build Staff Morale - Your internal newsletter brings people together. Thank them, welcome new workers, announce promotions. Explain policy changes, remind them of company events, and encourage them to keep up the teamwork.
- Reduce Complaints - Newsletters keep people informed about your services and products, and any changes or developments that can affect them. A consistently upbeat content produces more enthusiastic followers.
- Improve Employee Performance - Communicate effective work tips and procedure improvements. Announce workshops and resources that help elevate staff productivity and success.
I have published newsletters since 1990, and would be happy to work on yours, beginning at just $25 per page. I can even help you choose a name for your newsletter. You can find samples on my Web site.
Whether you need full service, including writing, interviewing, design and publishing - or any level in between, I work promptly and strive to exceed expectations. E-mail me, or call (720) 201-8743.
Yours truly,
Gail
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