Hi Friend,
My mission is "Writing to Advance Your Mission." It is my job to produce marketing, communication and development materials that effectively help move your organization forward.
People hire me for various reasons. Some ask me to make their letters or articles tighter or more persuasive. Others count on me to handle large writing projects such as grant proposals. Several people need me just to edit their work and publish it as a newsletter or brochure.
When writing persuasive materials, equally as important to a writer as proper mechanics is a command of descriptive language. Business writing is expected to be formal, but it need not be stuffy. Improvement is certain when we select verbs and adjectives that create visuals to intensify feelings and inspire a response from readers.
I want to share with you this month some of my own writing and editing examples.
EXAMPLE 1 - I re-wrote the career objective on a nurse's resume.
Original text:
"To work as a full time LPN caring for and providing excellent care to residents of a Long Term Care facility."
Revised text:
"Full time Licensed Practical Nurse providing excellent care in a Long Term Care facility."
For a much better view, please click the above link to read this newsletter in a browser.