ADCENTRICITY: DIGITAL OOH MEDIA STRATEGISTS

Greetings, 

Thank you for the great feedback and comments on our first e-news issue in January. If you did not have the opportunity to read it, be sure to visit the "Outlook 2009" article posted from that issue. We have many exciting developments and events planned for February and look forward to providing you the first look as they are released.

Have a wonderful February. 

The ADCENTRICITY tribe.

ADCENTRICITY JOINS OVAB TO SUPPORT ADVERTISING EFFORTS IN DIGITAL OOH MEDIA

ADCENTRICITY, North America’s largest planner and aggregator of digital out-of-home media, today announced that they have joined the Out-of Home Video Advertising Bureau (OVAB), the not-for-profit pro-industry association formed in early 2007 in order to promote the advancement of out of home video and digital advertising networks.
“OVAB’s evangelism efforts have been complementary to our own and becoming a member of OVAB makes perfect sense for us,” said Jeff Atley, co-founder and VP Marketing and Business Development, ADCENTRICITY. “We are by far the largest digital OOH media company in North America, working closely with more network partners every day than anyone else in the industry.”

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"THE DIGITAL PATH TO PURCHASE" - Live March 31, 2009 @ ARF's re:think 2009

Shopper marketing at the point-of-purchase and along the path-to-purchase is going digital. Digital Out-of-Home media is now more than ever a critical element of a 360 degree marketing mix. Join ADCENTRICITY, North America’s foremost Digital Out-of-Home media strategy firm for a complete learning session. We will be exploring the trends, effects and measurement landscape of digital Out-of-Home advertising in North America. RSVP to receive a VIP presentation package prior to the event. Presented by Graeme Spicer - VP Strategic Partnerships, ADCENTRICITY

As VP of Marketing and Business Development, Atley will be developing strategic alliances and evaluating key value-add services that complement ADCENTRICITY’s core Digital Out-of-Home competencies. Multiple advertising and media disciplines are included in the consideration to expand ADCENTRICITY’s growth plans for North America and advance the company’s media planning and buying services.

	Each month, we will provide you detailed profiles of the venues and locations in which we can assist you in reaching your customers. This month's feature profile is Shopping Centres.
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“For the recent Federal Election, ADCENTRICITY was brought in to develop a strategic media plan for digital out-of-home in collaboration with M2 Universal, who was tasked with the overall planning for the Liberal Party and The Element Agency, responsible for English language advertising. After activating a national plan with ADCENTRICITY, the team discovered that digital out-of-home gave some surprisingly positive results: digita out-of-home has been a real great boost for us” said Mike Wilson, Vice President for The Element Agency. “Political campaigns have a unique complexity to them. ADCENTRICITY introduced tremendous capabilities and made an impactful contribution to our election effort.”

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