ADCENTRICITY: DIGITAL OOH MEDIA STRATEGISTS

Greetings,

March was yet another very active month here at ADCENTRICITY with several exciting campaigns launched, speaking engagements, new partnerships and the continued expansion of digital out-of-home networks into the ADVenue capacity.

The speaking engagements continue into April with Rob Gorrie presenting at MediaPost's Digital Out-of-Home Forum in New York on April 22nd. In addition, the "Digital Path-to-Purchase" webcast that was scheduled for April 22nd will now be hosted on May 7th. Go on-line to register, as space is limited for this session. 

On another interesting note, we have recently received updated, post campaign statistics from the Samsung Instinct campaign. The results collected demonstrate fantastic consumer impact from utilizing digital out-of-home media. Download the case study to learn more.

Have a great month!

The ADCENTRICITY team

IS DIGITAL OUT-OF-HOME FINDING A NEW HOME?

Up until now, Digital OOH hasn’t had many friends in the interactive/digital crew; we’ve been too confusing, too difficult, not speaking the same language, not measuring on a click-through basis, etc.  All of these things have created a barrier between the DOOH business - which, if you think about it, is the physical (real-world) manifestation of the Internet - IP connected screens with connectivity, content and advertising that have the ability to be activated by various other tools - such as mobile.
Up until recently, any level of significant engagement or buying by the media business has come primarily from a transactional basis from the out-of-home groups.

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OVAB DIGITAL MEDIA SUMMIT IN CONJUNCTION WITH THINK/LA

Soon after the very successful OVAB Digital Media Summit

event held in late October in New York City, members of the

OVAB agency advisory board and OVAB member networks

asked for a repeat of the program on the west coast to deliver the key learning to agency team

members unable to attend the NYC summit.

The West Coast Digital Media Summit was held on Wednesday, March 25th in conjunction with

thinkLA, the Los Angeles marketing and advertising non-profit. The venue was the august

Beverly Hills Hotel, and Graeme Spicer, our VP of Strategic Partnerships, represented

ADCENTRICITY.

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GLOBALSHOP 2009

As part of his recent west coast swing, Graeme Spicer, our VP of Strategic

Partnerships, was in Las Vegas to attend GlobalShop and to serve as a judge for

this year's POPAI Digital Signage Awards.

GlobalShop was sober, with the current economic climate reflected in both the

number and mood of attendees. It's a tough time to be a manufacturer of

mannequins, steel shelving and oversize Christmas ornaments.

Digital signage vendors were sparse on the show floor, with most obviously having opted to

invest their limited trade show marketing dollars at the Digital Signage Expo held just a few

weeks earlier at the Las Vegas Convention Centre.

On the plus side, there were many good entries into POPAI's Digital Signage Awards. The digital

signage Display of the Year was awarded by the judging panel to MODERNISTIC, Inc. for their

clever interactive standee for Best Buy. Other entries would clearly have scored better (and

potentially have won awards) if the entering companies had bothered to read and properly fill out

the questionnaire that formed an integral part of each entry.

A full listing of the POPAI digital signage awards winners is available as a PDF file from the newly

revamped POPAI.com website.  

ARF RE: THINK EXPO & CONVENTION

ADCENTRICITY's Graeme Spicer presented at the ARF re:Think event on March 31st. The presentation was on the digital path to purchase. The session discussed the changing media habits of consumers, the explosion of media from 3 networks to over 300 and the best ways for a marketer to think about actually reaching their audience. Today’s consumer wants it all; their media on their terms when it is convenient for them. Because of this shift, advertisers need to work harder to reach consumers through natural pause points throughout the day when the consumer may actually engage with their message. And, while more traditional advertising vehicles have slowed down recently, as newspaper sales slump and people embrace new forms of media, out-of-home video advertising networks have gained in popularity, allowing advertisers to reach the elusive consumer during natural touch points throughout their day.

We will be hosting a webinar on May 7th at 12 PM discussing the presentation for individuals that missed it. If interested in attending, please register here: http://www.adcentricity.com/news_events/digital-path-to-purchase/.

USA TODAY

Consumers are now telling marketers that place-based digital

advertising is the number one way to grab their attention. OTX

(Online Testing exchange) conducted a nationwide survey with

consumers where people reported that this media was one of

the most unique and entertaining ways to capture their attention.

In fact, 63% reported that place-based digital advertising catches their attention more than

any other media, including advertising on television, the web and other forms of tradition

media such as newspapers, magazines and radio (Digital Out-of-Home Media Awareness and

Attitude Study, 2007-2008). 

read more

White Paper>> CREATIVE EXECUTION 

Case Study >> SAMSUNG INSTINCT

	The Samsung Instinct Case study was included in our first e-news back in January, but we have just received additional results that we wanted to share with you.
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Feature Venue Profile >> OFFICE BUILDINGS
Venue data and demographic segmentation profile.

	Each month we will provide you with detailed profiles of the venues and locations in which we can assist you in reaching your customers. This month's feature profile is Office Buildings.
READ MORE

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