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Introduction 
It made us all uncomfortable to hear Jeff Immelt, the CEO of GE, recently state; “This economic crisis doesn’t represent a cycle. It represents a reset. It’s an emotional, social, economic reset.” We think he’s likely right even if we don’t like the sound of it. While the definition of “reset” has yet to be fully written, we believe that now is a good time to consider what a “reset” means to how we all do business, to each of us personally and to the charitable organizations struggling to pick up the pieces for those less fortunate.
You may be noticing a “reset” in how people are doing business. The word “value” is coming up more often. Businesses, more than ever, must know their value, sell their value, position their value and price their value from their customers’ perspective. Also, a lot more people are saying “Thank You”.
Many are experiencing or know someone who is experiencing a “reset” on a personal level. While not pleasant, it’s a great time to assess what really matters, to find your passion and to pursue it relentlessly. We are seeing a significant increase in entrepreneurship through meetups, mashups, social networking, networking groups and blogs. Seek out these venues, join them and get connected.
Charities are also reacting to this “reset” as they have been hit particularly hard by reduced contributions at a time when the need is greater than ever. Non-profit organizations really need you. Please reach out to your favorite charity organization, business incubator, or philanthropic interests and find a way to contribute. At vcfo, we are continuing to support the communities we live in with our time and cash contributions.
On behalf of my colleagues at vcfo, thank you for your entrepreneurial spirit. Our clients and friends are a particularly resourceful group. We have really valued your support for the past 14 years and look forward to working with you as your business evolves to the next level.
Regards,
Dan Hudspeth
Managing Director, vcfo Colorado
(303) 438-5949
dhudspeth@vcfo.com
From the Field: Those who wait cautiously for a full recovery could miss out

Most of the country is in limbo waiting to see if improvement indicators are really the road to economic recovery or just a detour. What is the right way to approach forward planning in such an environment?
If you are like most companies, you look a lot different than you did 18 months ago. Your operation is whipcord lean. You are holding meetings at burger joints instead of The Four Seasons, and you aren't apologizing for it. You are adept at explaining why you can't be a sponsor this year. Your cash position and credit facilities are precious and carefully guarded.
In short, you have become increasingly hesitant to do anything risky in the environment of the past year and a half. Some of this behavior was a good reset for most of us, however, you can go too far with that thinking. It is time to be making moves to position your company to take advantage of the coming upturn.
Read More >>
In the News: Spreading the Workload

Layoffs have become a reality for many U.S. organizations. A Society for Human Resource Management (SHRM) survey in March indicated that 51 percent of the responding public and private entities of all sizes in the United States were likely to implement layoffs by August.
After making job cuts, managers must tackle the challenge of fairly doling out important work that has been “orphaned” and maintaining employee engagement and productivity among the remaining workers.
HR experts have identified steps to help ease the process.
Read the full article >>
Client Success: Albert Companies, Evolve, and Penco

vcfo helps The Albert Companies achieve record revenue and profits
The Albert Companies, a family-owned business with over 70 years experience in moving and storage, partnered with vcfo for financial expertise and operational insight.
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vcfo takes Evolve to the next level with strategic financial consulting
Evolve, a manufacturer of custom-designed apparel and merchandise, found a smart path to financial success. Eighteen months ago the firm selected vcfo to provide strategic finance and operational accounting support. vcfo was engaged to assist the company with financial modeling, negotiating the buy-out of an owner and recapitalizing the company.
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Penco partners with vcfo to enhance work environment and human resources functions
Penco, a rapidly growing nationwide general contractor, partnered with vcfo, to get top-notch human resources expertise and services without building an internal HR department.
Read More >>
Liquidity Assessment: Understand Where Your Cash Is

In today’s economy of tightening credit and dwindling liquidity, lenders and investors are focused more than ever on cash flow forecasting and long-term working capital. Keeping this in mind, CFOs and business leaders must understand and challenge business assumptions, and identify factors influencing cash flows.
Does your business know where cash is today and where it is projected to be in the future? Below are four key questions to be answered for a better understanding of your cash situation.
1) Is your cash at your customer's bank?
2) Is your cash sitting in the warehouse?
3) Is your cash at your vendor's bank?
4) Is your cash in your bank account?
Companies need to carefully assess liquidity needs, to develop a plan to improve liquidity, and to make critical business decisions to implement the right plan. vcfo can assist in developing credible forecasts, assessing the impact on cash flow, and creating contingency plans for your business.
Download our Liquidity Assessment Overview >>
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