TechSoup Canada logo

By the Cup Newsletter

 feed flicker twitter facebook youtube

November 17, 2011 

Get found online &
Tools for volunteer management

 Strategies for Getting Found Online (SEO)

Golfer searching for a lost golf ballWho is searching for you on the internet? It might be clients in need of help, or your next major donor. It might be potential volunteers, or journalists wanting to share your story in the media. Every day people are doing searches on Google and other search engines, but if your website doesn't show up on the first page of results of a topic relevant to you, it's likely you'll stay hidden. So how can you make sure that people get to your website in the first place?

Introduction to Search Engine Optimization (SEO) - what is this SEO stuff about anyway?

How do people find you online? An intro to keyword research - where any SEO effort should get started

A simple SEO step that you can do today - sign up with Google Places - Very important for all location-based organizations (and it's free!)

 New Donor Program

Note - you must login to your account to request donated products

VolunteerMatters logo

VolunteerMatters is a web-based service for nonprofit organizations to manage their volunteer operations and outreach. Using a web browser, volunteers can find and sign up for volunteer opportunities. Administrators can coordinate volunteer assignments, track attendance, maintain a database of volunteers, send bulk emails, and generate detailed custom reports.

Wondering if VolunteerMatters is right for you? Check out our review.

Admin Fee: $69 for a one-year subscription (find out what happens after one year)

Eligibility: Please read the VolunteerMatters Donation Program Guidelines and check your account to see if you qualify.

Learn more about Volunteer Management Systems:

 The Best of the Blog & Web

We're planning more blog posts on open source software - let us know which topics interest you with this quick poll.

To get regular updates from our blog, including hot topics every Friday, subscribe to our blog: feed

  Webinars, Events & Resources

Are you wondering what the cloud is and what it means for your nonprofit? You can find recorded clips from our recent webinar, A Walk in the Cloud, along with other resources to learn more about cloud computing.

To find out about more upcoming Canadian events and webinars about nonprofits & technology, visit our Events and Webinars Calendar! These are put on by a range of organizations so see event details for registration information.

On November 3 we participated in a tweetchat about cloud computing for nonprofits with organizations from Canada, USA and Australia.'s recap is a great summary of some of the key messages and ideas that were shared.

We have some new articles in our Learning Centre:

  Free Tool
Google Webmaster Tools

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. It integrates with Google Analytics and shows you reports such as your clickthrough rate for different keywords, so it's a great tool for measuring your SEO progress.

 Soup of the Week

Shrimp & Tofu Delight


Windows 7 OS

  Full versions of Windows operating systems is now available through the Microsoft Get Genuine program.
Learn More..
Admin Fee: $6.00

>>see more products
Net Tuesday header

Finding Followers: Successful SEO Strategies

You’ve got a website. So how come it sometimes feels like the whole internet is passing you by? Learn tips & tricks on how to get found online.

When: Tuesday November 29th, 5:30pm

Location: CSI Spadina, 215 Spadina Ave, Toronto, ON

>>Register for Net Tuesday

Miss our past events? Get videos and resources online:


Sign Up For Our Newsletter:

Sign Up For Our Product Alert:


TechSoup Canada Team

Contact us :

TechSoup Canada
Empowering Communities Through Technology.
Visit us at

Click to view this email in a browser

If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe

TechSoup Canada
#421-215 Spadina Ave
Toronto, ON M5T 2C7

Read the VerticalResponse marketing policy.

Try Email Marketing with VerticalResponse!