 Building a Brand that Sells: A Primer
Consider this question: When you think of your organization’s brand, do you think of it as a function of marketing, sales or human resources? Most people will answer that question by selecting marketing, but in fact an effective brand is one that serves all three areas of an organization, and sells the organization’s vision to those audiences. View Video...
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.jpg) President Obama Recognizes STEM Initiative
In a speech at the National Academies in Washington, President Obama emphasized the role of education in American competitiveness and pointed to a Wendt Partners client as a national model. More…
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MarketEdge Program Receives Branding Excellence Award
 The Library System of Lancaster County was selected for recognition in the prestigious Nonprofit Innovation Awards program for the launch of the MarketEdge Competitive Intelligence program. More…
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.jpg) Wendt Appointed to IABC Leadership Role in D.C.
The nation’s largest chapter of the International Association of Business Communicators has tapped Douglas Wendt to lead new member development efforts in the Baltimore-Washington region. More…
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.jpg) Marketing Downtowns Will Be Focus of New Workshop
Douglas Wendt will present a special workshop on downtown real estate marketing during the 20th annual Pennsylvania Downtown Conference on June 7-10, 2009 in Johnstown, Pennsylvania. More…
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