Performance Marketing
Dear Reader,
Welcome to Performance Marketing, the monthly newsletter for online marketers looking for results.
Knowing where your prospects are, what sites they visit, and how they behave is paying off for online marketers. Behavioral targeting – and retargeting -- are hot because when you give consumers more relevant messaging and content, you get better results and make them more receptive to being shown advertising. According to a recent survey, behaviorally targeted ads yield twice the revenue and twice the conversions of untargeted ads.
Kelly Reilly, LSFinteractive Media Director, said, “Behavioral targeting extends your reach and is one of the best ways to use display to create cost efficiencies.” Read this issue for how to leverage behavioral targeting in your industry.
All the best,
Daniel Laury
Founder, President and CEO
LSFinteractive
dlaury@lsfinteractive.com
Feature Article
Double Ad Conversions with Behavioral Targeting
In today's fragmented media environment, behavioral targeting helps you zero in on your hottest prospects based on what they're doing, wherever they are. This tactic has never been more relevant than it is today.
What is behavioral targeting?
Behavioral targeting is a technique used by online advertisers to improve the effectiveness of their campaigns by increasing the relevance of product offers and promotions on a visitor-by-visitor basis.
Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select and deliver online ads to the users who are most likely to be interested. Read more.
Behavioral targeting is more than twice as effective as run of network at converting users.
Transforming the Marketing Organization
Online Lead Generation Podcast
Over the last two years the nexus of social media and digital interaction has matured to the point where it is now redefining successful marketing.
This podcast describes how marketers can move beyond traditional online approaches to optimize their online lead generation.
Hosted by Alterian's Marcus Tewksbury and featuring Karen Breen Vogel, Vice President, B2B, LSFinteractive.
Want to find out more about geolocation? Dave Peck says there's nothing hotter.
Visit New Media Chatter to get tips and tactics for social media marketing from Dave Peck, our New Media Strategist.Performance Marketing: Previous Issues
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3 Lessons from NeuroMarketing
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5 Steps to a Better Conversion Rate
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6 Marketing Insights for the Considered Purchase
- Calculating Social Media ROI: 10 Steps
- Facebook Landing Pages: Dos and Don'ts
- Craft a Better Offer: 9 Tips
- Get the SEM You Deserve
About LSFinteractive
LSFinteractive is a full service global interactive marketing agency that leverages all Internet channels, including Search Engine Marketing, Search Engine Optimization, Social Media, Display, Email and Affiliate program management, and focuses on conversions, to help companies acquire new customers, qualified leads or traffic and increase their online revenues. The company employs 90 people worldwide, is headquartered in San Francisco, CA, and has offices in Chicago, IL, Conshohocken, PA, Boston, MA, Paris, France, and Hyderabad, India.
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To find out more about how performance marketing can help your business, call 1.877.616.8226 (U.S.) or +33.1.5805.1158 (Europe).
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Behavioral Targeting: How To Get Started |
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Step 1: The typical approach to behavioral targeting starts by using web analytics to group visitors into discrete channels. Step 2: Analyze each channel and create a virtual profile for each channel.
Step 3: Decide which content, navigation and layout to show to each persona. Step 4: Identify visitors by assigning a unique id cookie to each and every visitor to the site, allowing them to be tracked throughout their web journey. Step 5: Using specialized software, deliver the correct content/ads that match their interests. Example: A user who visits content about auto insurance, clicks on an insurance advertiser button or banner, and then searches for “auto insurance.” This user would be assigned to the insurance prospect channel and shown an ad for insurance next time they go to Yahoo. Questions? Call LSFinteractive to learn more. |
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