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Digital Impact in Australia 2009
Australians love technology. Last year we bought over a million LCD and plasma TVs. Most households are now on broadband Internet, and more than half watch digital TV. DVD players and digital cameras are almost ubiquitous.But the technology is not evenly distributed. Wealthier people buy more than those at the opposite end of the income spectrum. Households with children buy more games consoles. City dwellers are more likely than those in the bush to subscribe to pay TV.
The Australian Digital Atlas 2009 shows where the technology is installed, and where the demand is coming from. A totally new concept in market analysis in Australia, the Atlas marries Australian Bureau of Statistics census data with primary analysis from Connection Research’s Connected Home surveys.
The result is the most detailed overview ever released of Australians’ usage of, and demand for, digital technology.
Click here to read more about Digital Research
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Energy Consumption in Australia - attitudes and behaviour
Energy Consumption in Australia is fast becoming the number one topic of conversation among the ranks of government agencies and energy suppliers alike.
Connection Research has provided Australian Energy suppliers with the latest analysis examining Australian households – Domestic Energy Consumption in Australia 2009.
Local, State and Federal Governments have referred to the information found in the DECA09 research to add value to policy directives and examine the existing policies in place to manage and sustain energy resources nationally.
DECA09 is based on a survey of over 3200 Australian households. The report looks at individual and household implementation of energy conservation and at consumer trends and attitudes towards sustainability. We believe it to be the largest consumer study yet undertaken in Australia on these important issues. It offers invaluable insights to industry, government and practitioners in the field. The data is extensively cross-tabulated, allowing a detailed examination by demographic group.
Click here to read more about the DECA09 Report
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New Series on Domestic Water Usage in Australia
In October 2008 Connection Research conducted a quantitative survey on domestic water usage in Australia. The major research project, Domestic Water Usage in Australia 2009, discovers and uncovers water attitudes, consumption patterns, water sources and usage rates of Australian homes.
The research project is divided into five separate reports, each approaching water consumption in different usage situations:
1. Policy and Awareness
2. Rainwater Tanks and Garden Watering
3. Drinking Water
4. Washing Clothes and Washing Dishes
5. Water Usage in the Bathroom
Click here to read more about the Domestic Water Usage research project
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For more information about the Domestic Water Usage in Australia 2009 series or Domestic Energy Consumption in Australia report, please contact:
Cassandra Phillips (Sales Manager)
cassandrap@connectionresearch.com.au
Phone: +61 2 94679833/ +61 405 350 806
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Did you know ...
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Tasmania has the highest
penetration of digital TV of any state, just ahead of the ACT but behind pockets of Brisbane and the northern suburbs of Sydney.
Adelaide has the lowest usage rate of any major city
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PC ownership is generally higher in the bush than in the cities, though cities have a higher proportion of laptops (especially Sydney). Many more laptops than desktops were purchased last year, and most PC-using households now
have more than one machine
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More than 90% of Australian homes now have at least one digital camera, and more than one third have a digital camcorder. Camera usage is universal, and camcorders are more likely to be owned in wealthier and in migrant
households
This level of analysis is available for each
of Australia’s 65 Statistical Regions,
for 13 different digital technologies.
How is the Digital Atlas compiled?
The Australian Digital Atlas 2009 uses a
combination of ABS census data and detailed
information from Connection Research’s
Connected Home reports, which survey
Australian households’ usage of digital
technology. The survey data is overlaid on the
census data, with appropriate weightings
given to such factors as household income,
household type (single person, family with
children, etc.), home ownership (rented, being
paid off, owned) and dwelling type.
For more information about the
Digital Atlas 2009, please contact
Graeme Philipson (Research Director)
graemep@connectionresearch.com.au
Phone: +61 2 9467 9811
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